Bartleby Press

Bartleby Press

Wednesday, May 16, 2012

Develop your Listening Skills and Improve your Bottom Line


There are benefits to a good education but there are some skills that are learned outside the classroom. Experience is what we commonly refer to as learning on the job; that innate ability to know and understand the business at hand. Networking, over coming objections, preparing and organizing your presentation, “thinking on your feet” are all valid but how often do we take into consideration LISTENING. Sharpening listening skills is relatively easy to begin practicing. Remember, listening is not a passive process.
Be ready to hear and consider all sides of an issue in other words listen with an open mind.  We may not agree with what is being said, but we must avoid defensiveness.  Consider the interaction an opportunity to understand new viewpoints and ideas.  Our willingness to listen to a different perspective will sometimes yield surprising new insights.
Begin with listening to the entire message and allow each conversation to run its course then and only then can you advance your thoughts, and respond with understanding. There is a proper time to respond and recognizing those signals will create an even flow with the conversation. Restrain the urge to interrupt it will devalue their message, and it is often perceived as rude and offensive. If ever you do interrupt it is good to be apologetic and acknowledge that you are interrupting; that awareness goes a long way towards mending your deliberate violation of the other person’s right to speak. We can only do one thing effectively at a time: listen or respond. 
The best gauge to know whether you are listening is actively looking for the central idea of what is said. Our job would be easy listening to a well-communicated idea, not all of us are effective communicators. Regardless of the speaker’s ability, if you can share a summary of what you heard you are confirming your understanding of the topic. Asking questions shows your understanding of a topic. When we ask questions, we are showing that we are listening and help the speaker to communicate effectively with us.  The ability to ask good questions also helps us to learn. I would caution you to use discretion and ask genuine questions. Questioning everything may back fire and perceived as a way to make you seem smart.
Finally the most important action is to show the speaker you are listening. Visible body language and audibly demonstrating that we are listening is just as important as the listening itself. A simple nod of the head, maintaining eye contact, taking notes when appropriate and verbal affirmation such as asking question assures the speaker we are paying attention. Practicing listening will open doors and increase your bottom line.
About the Author: Thomas Miner is the presidenr of Bartleby Press, an Austin printing service

 

Wednesday, May 2, 2012


4 Ways to Increase Revenue

1.   Dedicate more time to Promote Your Business
Time spent in building a communication/marketing strategy may seem overwhelming but once you complete the plan it is a matter of commitment. My advice? Set aside 1 hour per day to promote your business. During that time; update your website, write and send a blog, check your SEO for accurate keywords, implement a direct mailing, volunteer or provide services to your community, join a networking group. I find that when you get off your rear end and engage in face-to-face meetings and give back to the community regardless of your position with the company you will get results.
2.   Turn Prospects into Customers
Marketers once responsible for generating prospects now find themselves accountable for revenue. Building relationships and understanding the buyer’s journey before making a purchase takes time and is well worth the investment. Listening is critical to nurturing a lead and converting it into a sale. You can also use that information to target your marketing content to influence and guide other prospects accelerating your closing ratio.

In my case, Bartleby Press is a printing service and fast becoming a marketing resource. Business’ that can’t afford print design and message mapping lean on reliable resources to help them grow their business. The more turn-key an operation becomes the more likely you can turn a prospect into a customer.
3.   Partner with other Business Owners
Become a turn-key operation may involve partnering with other businesses to increase your bottom line. Most business will welcome any increase in sales. One of the most effective and easiest methods available is finding business’ that compliment yours. You can promote them and they can promote you and your customers get extra value they might not get elsewhere. It is a win-win situation.
4.   Give Better Service
Put your customers first and they will repay you. According to a 2010 American Express survey found that 75% of small business customers are willing to spend more with businesses that provide great service. But two thirds feel companies are NOT doing enough to earn their business. Go the extra mile and do what the other guys don’t do.
Now that are well into the second quarter of this year, are your sales growing? Stay the course.
Thomas Miner
President Bartleby Press

Monday, March 19, 2012

Need a good sounding board? Get a Mentor.


One of the smartest business activities I ever did was join Austin Executive Leads Club. Unlike most lead networking organizations it does not focus on mining the members for leads but focuses on the latest idea or frustrating issue. They are a collection of business executive/mentors at every level of success in various business areas sharing ideas and experiences in a non-judgmental environment. We have helped each other overcome challenges and take new ideas to the next level. The best part about the relationships is this association is dedicated to helping our businesses grow.

Friday, March 2, 2012

Church Bulletin Publisher Closes Doors


St. George Publishing, a relative new comer to the church bulletin service, has announced that they are closing their offices. They will cease publishing church bulletins as of March 4, 2012 according to Steven Karides, owner and president. Their abrupt decision to close their doors has left a number of churches in a lurch and scrambling to find other means to continue printing their bulletins.
Bartleby Press is availing their services to any church that may still be looking for alternatives. Bartleby Press has been publishing church bulletins for over 25 years and provides a custom bulletin service unlike any other. Please contact our offices at 512/452-3413 to get more information.

Thursday, January 19, 2012

Put Your 2012 Goals in WRITING


Hi there,

I have been absent from my goal of submitting conversational messages regarding any interesting topics on printing, digital printing and the continued use of this ancient art of communicating. It seems that there are plenty of great topics that flow into my email box everyday and I find myself more interested in reading and commenting on their subjects than writing my own. What to do? Read, comment and learn? Or write, teach and post? And that, my friends, is the point of my conversation today. How do we best spend our time?

Time management should be the foremost concern of any successful businessperson as it is with me. So here it is, my goals for this coming year. Mind you, it is still January and it has taken this long to create this list.

1.    Write down my goals so I can read it every day. Written goals provide focus and clarity. What I WANT (results or outcomes) and what I need to DO (actions) to make it happen this year.

2.    Commit to my social media. Make 1 blog per week with entries of meaning and purpose for your growth as a business and person. The secret to success is helping people

3.    Rethink my Cross Media Marketing by understanding all the multichannel interactions. Customers are interacting with Bartleby Press printing services through my website, contact center and social media.

4.    Adopt a mobile strategy. Add the mobile web to my social media. Converting my business website to display and operate correctly on smart phones.

5.    Market new features and benefits to existing clients while offering them an upgrade at a reduced price. It becomes a win-win situation. Communicate with potential customers by asking them to take an action.

6.    Join a 6 new community or neighborhood groups and/or attend a new networking event

7.    When I ship out a product, follow up with a hand-written thank-you note to my customers.

8.    Survey my clients. Listening to customers can always give you a reality check. Find out what they don’t like and I will know what their needs are and how I can provide better service.

9.    Evaluate my competition. It’s smart to study successful competition. Learn how a competitor is beating you in business makes you a stronger business.

10.  Review my goals daily!

Tuesday, July 26, 2011

Make Your Marketing Campaign a Success with a Color Brochure

3 Steps to keep in mind; the message, the design and the printing process.

STEP 1 Are you PRINTING the right Message?
A buyer-centric marketing model is an essential strategy in B2B direct mail marketing. Spending your time and money targeting your audience has always been the number one rule of marketing. Today, most buyers are shopping online and the paradigm shift is to a buyer driven market. Providing answers to difficult questions is made easy with market intelligence analytics. Where are my visitors coming from? What keywords did they use to get there? Are you creating efficient content? Where are my visitors abandoning my site? Why? How can I improve site interaction? Collecting website analytics information and mapping your message in your brochures and point of sale signage will help you convert missed opportunities.

STEP 2 It all starts with pictures and words: your brochure-printing layout.
Your brochures should have an effective headline that captures your reader’s attention and nothing replaces the attraction of pictures. Include images to support your brochure printing copy. Your brochure-printing elements should illuminate your message. Adding color to your promotional brochure will help your message POP. Although black ink on your brochure-printing project is neat and professional it lacks the pop you need to grab attention. There is an overwhelming response by people to print materials with color to emphasize their message, be it brochure printing, flyer printing, postcard printing, and even business card printing projects. That is why more and more business owners go for full color brochure printing. You also need to consider the paper for your brochure project, as well as the folding method to use. We would suggest a heavyweight, glossy stock text to create vibrant colors and a professional and upbeat appearance to your brochure-printing project. Card stock makes for a clumsy fold.

STEP 3 There are two choices for your brochure printing project: offset printing or digital printing.
Although both printing methods have the capacity to reproduce excellent quality brochures, offset printing is reserved for larger runs. The set up costs for offset brochure printing is more expensive, and are ideal for long runs.
Now that we have digital printing short run, full color brochure printing is affordable. Digital brochure printing allows you to reproduce print brochures in small volumes without the set up cost of offset printing. Digital printing is more suitable to test your message with your market or adapt your message with frequency.

About the Author: Thomas Miner is the founder of Bartleby Press, a printing service.

Wednesday, July 20, 2011

The efficiency of digital printing

So you think you can save money by printing your own flyers from home or on your business color copier? Are you spending your time wisely by printing business cards yourself? Are you the guy that gets free business cards online that has that advertisement on the back of your card that tells everyone you are so cheap that you get your business card printed free? And do you really expect people to spend money for your product after you hand them a free a card?

There is only one chance for a first impression. And we all should put our best impression forward.

Think about it. It probably costs you more money to do it your self than having a professional digital printing service do it for you. Just add up all the time you invest and the ink cartridge replacements and you will find you are better off finding a reliable printing firm to do it for you. At minimum it will look good and come out right the first time.

Most local printing services have digital printing as wells as off set printing. The short run quick turn-around color printing flyers, business cards or brochures of 2000 impressions or less is ideally suited for digital printing. It is more affordable than you can imagine. In most cases you can email a pdf and pick it up within hours or on your way to the tradeshow or presentation.

If you are looking for cost savings and your message is perfect for your market then I would suggest a long run of offset printing. The longer the run the less expensive color printing becomes with offset printing.

Whatever your needs are the old-fashioned customer service of an established printing service cannot be beat. At Bartleby Press we have customers that visit us once or twice a quarter and others many times during a month depending on their marketing needs. Save yourself time, money and the headache of producing your color printing by using a local printing service.