tag:blogger.com,1999:blog-29602310392709370012024-03-23T05:28:25.309-07:00Bartleby Press. Printing services in Austin, TexasBartleby Press serving the Austin area for over 25 years. Short run commercial printing service for fast and accurate turn-around full color printing.Anonymoushttp://www.blogger.com/profile/14913901590969628308noreply@blogger.comBlogger59125tag:blogger.com,1999:blog-2960231039270937001.post-68428430871389246682016-03-18T08:16:00.001-07:002016-03-18T08:16:25.507-07:00Bartleby Press | Printing<iframe allowfullscreen="" frameborder="0" height="270" src="https://www.youtube.com/embed/jsrsNRvPDiw" width="480"></iframe><div class="blogger-post-footer">Thomas Miner
www.bartlebypress.com</div>Anonymoushttp://www.blogger.com/profile/14913901590969628308noreply@blogger.com0tag:blogger.com,1999:blog-2960231039270937001.post-84328682659081327302014-03-13T08:47:00.003-07:002014-03-13T08:47:48.866-07:00Ted Hatfield celebrates 24 years with Bartleby Press<br />
<div class="MsoNormal" style="font-family: 'Lucida Grande';">
March 15, 2014</div>
<div class="MsoNormal" style="font-family: 'Lucida Grande';">
The last 24 years have seen many transitions in the printing service industry. Ted Hatfield, Production Manager, at Bartleby Press has adapted well establishing new production techniques. His vision to embrace new technology in hardware and software pre-production printing has established the firm as an innovative leader.Ted is the quintessential print service manager at one of the few remaining locally owned Austin print shops.<span> </span>His mantra…High-Tech solutions…Old Fashioned Service.</div>
<div class="blogger-post-footer">Thomas Miner
www.bartlebypress.com</div>Anonymoushttp://www.blogger.com/profile/14913901590969628308noreply@blogger.com0tag:blogger.com,1999:blog-2960231039270937001.post-54456230558780525022014-03-11T12:32:00.000-07:002014-03-13T08:51:05.547-07:00Austin Printing Service is a Market Resource<!--[if gte mso 9]><xml>
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<h3>
<span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><span class="Apple-style-span">As more marketers and businesses turn to
alternative media in lieu of print services for their business communications
needs, they often miss an opportunity to improve the customer experience when
they leave digital printing out of the mix.</span></span></span></h3>
<h3>
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: small; font-weight: normal;">Color brochures, flyers, business cards and point
of sale information are still effective touch points to get the marketer’s
message across in the most effective manner. Why, because print has a tangible
presence that conveys credibility.</span></h3>
<h3>
<span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><a href="http://www.bartlebypress.com/" target="_blank">Bartleby Press</a> is a local printing service that
provides print on demand. They have rapid turn-around digital printing that
provides the highest quality imaging in small volumes that drive recipients to
visit your URL. Providing short run digital printing allows the marketer to
update with more real-time information, so they can finely map a message to
specific individuals or groups.</span></span><span style="font-family: Arial, Helvetica, sans-serif; font-size: small; font-weight: normal;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small; font-weight: normal;">To keep the dialog going, a high-quality postcard
can be mailed to these qualified segments with yet another value offer. This
way, the business is using the less expensive IT medium to narrow the field,
and invest in high quality print for those who are likely to become sources of
revenue.</span></h3>
</div>
<!--EndFragment--><div class="blogger-post-footer">Thomas Miner
www.bartlebypress.com</div>Anonymoushttp://www.blogger.com/profile/14913901590969628308noreply@blogger.com0tag:blogger.com,1999:blog-2960231039270937001.post-43047513316011246852014-03-05T08:17:00.002-08:002014-03-05T08:17:43.414-08:00Is Your Church Website Inviting?
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Making the best use of our church website is a great way to
evangelize our Catholic faith. It is unfortunate that most of the Catholic
websites are designed for the parishioners that already attend the church
regularly. Nothing wrong with that but too often we find ourselves preaching to
the choir. What about the first-timer? What are they looking for in a church
community?</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Sometimes the person that is “shopping” for a comfortable
place to worship, or a fallen away Catholic, or anyone in search of Christ’s
love needs to know about your church before they walk in the door. Think of
this as welcoming someone into your home. Do they find your website warm and
friendly?<span style="mso-spacerun: yes;"> </span>Is it easy to navigate? </div>
<div class="MsoNormal">
<br /></div>
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Sr. Susan Wolf addresses Catholic Websites on her blog <a href="http://www.catholicwebsolutions.com/2014/02/04/a-parish-attentive-to-its-audiences/">http://www.catholicwebsolutions.com/2014/02/04/a-parish-attentive-to-its-audiences/</a></div>
<!--EndFragment--><div class="blogger-post-footer">Thomas Miner
www.bartlebypress.com</div>Anonymoushttp://www.blogger.com/profile/14913901590969628308noreply@blogger.com0tag:blogger.com,1999:blog-2960231039270937001.post-73850866628367855502013-12-23T12:23:00.001-08:002013-12-23T12:23:06.550-08:00Cost savings for On Demand Print Service<!--[if gte mso 9]><xml>
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<br />
<h2>
<span class="Apple-style-span" style="font-size: small; font-weight: normal;">Offset printing, digital printing, commercial printing,
short run printing, and on demand printing what does this all mean?</span></h2>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-size: 19px; font-weight: bold;"><b style="mso-bidi-font-weight: normal;">To clarify, offset printing
and digital printing is by definition printing techniques.</b></span></div>
<h3>
<span class="Apple-style-span" style="font-size: small; font-weight: normal;">The first is a traditional sheet fed printing where the
image is transferred or offset from a plate to a rubber blanket and then to the
printing surface with manual ink keys that are adjusted by a skilled pressman
to set colors. Digital printing follows the same process but is computer
adjusted to digital file specifications. Both requiring ink and water to make
the impression. Additionally there have been advances with inkjet and laser
printing such as the <a href="http://www.biz.konicaminolta.com/production/c8000/index.html?rellink=pptop" target="_blank">Konica Minolta bizhub C8000</a> or the <a href="http://www.xerox.com/digital-printing/printers/digital-press/xerox-800-1000/enus.html" target="_blank">Xerox 800 Press.</a></span></h3>
<h3>
<span class="Apple-style-span" style="font-size: 19px;">Commercial printing,
short-run printing and on-demand printing are defined by the size of your
finished piece and the number of impressions of the project.</span></h3>
<div class="MsoNormal">
Commercial printing commonly refers to web presses and large
sheet fed presses are usually based on size. The number of units place on a
sheet or the finished size. “<span style="mso-bidi-font-family: Arial;">The
smaller press delivers a typical printing sheet of 14" by 20", the
larger press will deliver a 20" by 29" size, and the most advanced in
the market today delivers a 29.5" x 41" sheet. While many commercial
printers started with a one- or two-color press, once successful they gradually
upgrade to more color units to accommodate customer needs.” As defined by <span style="color: windowtext;"><a href="http://www.glgresearch.com/Dictionary/FBS-Sheet-Fed-Printing.html" target="_blank">GLG Research</a></span>.</span><span style="font-size: 18.0pt; mso-bidi-font-family: Georgia;"><o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Typically a short run refers to 300-2,000 impressions, ultra
short run 50-500 and on demand 1-100 impressions. In our rapid turn-around
environment having a good relationship with a local printing service will serve
you best. Consulting with them about your product before the design can save
time and money as well as deliver a quality product</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i style="mso-bidi-font-style: normal;"><span style="font-size: 11.0pt; mso-bidi-font-size: 12.0pt;">About the Author: Thomas
Miner is president of <a href="http://www.bartlebypress.com/" target="_blank">Bartleby Press</a> and Austin Texas printing service.<o:p></o:p></span></i></div>
<!--EndFragment--><div class="blogger-post-footer">Thomas Miner
www.bartlebypress.com</div>Anonymoushttp://www.blogger.com/profile/14913901590969628308noreply@blogger.com0tag:blogger.com,1999:blog-2960231039270937001.post-57526103546046411702013-12-18T13:36:00.000-08:002013-12-18T13:36:11.991-08:00Sunday Bulletin and Church Website-–a Good Compliment
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<div class="MsoNormal">
<span class="Apple-style-span" style="font-size: 21px;">As
the publisher of Catholic Church bulletins the question that I am most often
asked by pastors is. </span><span class="Apple-style-span" style="font-size: 21px;"><i style="mso-bidi-font-style: normal;">Where do you see the
Sunday bulletin going in the future?</i></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: 16.0pt; mso-bidi-font-size: 12.0pt;">My
first reaction is don’t you mean to ask. <i style="mso-bidi-font-style: normal;">What
do you see in the future for parish communication? <o:p></o:p></i></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: 16.0pt; mso-bidi-font-size: 12.0pt;">The
Internet. Having an up-to-date website is fast becoming the most effective way
to reach all your parishioners. No question about it. Total access 24 hours, 7
days a week. If a person is looking for information, church information, they
will Google it or look for it on your website.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: 16.0pt; mso-bidi-font-size: 12.0pt;">That
doesn’t mean that your Sunday bulletin is obsolete. What it does mean is the
bulletin is fast becoming the brochure to your website. The bulletin is a
short, quick informative blast of information. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: 16.0pt; mso-bidi-font-size: 12.0pt;">Bulletin
editors are becoming savvy. They can spend more time writing bold headlines,
editing redundant copy and adding visuals that engage readers. In part because
bulletin services offer custom services that save editors time. No longer do
editors have to manipulate copy and photos to fit on a page. Time is a
commodity. They can write and send. Although not all bulletin services offer
custom bulletins. Some regional bulletin services do.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: 16.0pt; mso-bidi-font-size: 12.0pt;">Still
most parish ministries think the Sunday bulletin is the most effect means of
parish communication. Truth is that the Sunday bulletin and pulpit
announcements may only reach one third of all the families in a parish on any
given weekend. So how can ministries effectively reach their congregations?
Repeat the bulletin article, insert a flyer or another pulpit announcement and
use the Internet.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: 16.0pt; mso-bidi-font-size: 12.0pt;">One
of my favorite Monsignors would reply to such requests with “ you can start
Mass late but you must finish on time.” <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: 16.0pt; mso-bidi-font-size: 12.0pt;">Accommodating
every parish ministry request for pulpit announcements can add more than a few
minutes to the pulpit announcements and most pastors tend to refrain from a
multitude of announcements before and after Mass. The alternatives are clearly the
bulletin and parish website.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: 16.0pt; mso-bidi-font-size: 12.0pt;">The
bulletin announcement or bulletin insert is the next obvious choice. Most
submissions can turn into a short novelette rather than the announcement of a
coming week activity. Often writers are not educated in copy writing and submit
long and repetitive entries leaving the bulletin editor hours of unwanted
revision, often subjecting themselves to a writer’s scorn for editorial
privilege.<span style="mso-spacerun: yes;"> </span>The bulletin should
have a singular purpose of highlighting all the activities pertaining to the
following week. A short synopsis of succinct copy, art and strong, attention
grabbing headlines will better serve any parish activity. Any more explanation
of a ministry other than basic information (who, what, where and how) can and should
be re-directed to the parish website.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: 16.0pt; mso-bidi-font-size: 12.0pt;">As
we entered into the age of information <i style="mso-bidi-font-style: normal;">(the
creation of the web 22 years old this past February 16)</i> the opportunity to
provide vast amounts of information about the many ministries is essential for
a thriving parish community. Web-editors are becoming as important as the
bulletin editor <i style="mso-bidi-font-style: normal;">(most are one and the
same)</i>. Parish administrators are becoming more aware of the advantage of
having an up-to-date comprehensive website. Not only can ministries write pages
of information they can send a viewer to links providing more insight to a
subject. Most recently mobile devices have entered the picture. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: 16.0pt; mso-bidi-font-size: 12.0pt;">Our
way of communicating has changed the bulletin from a sole source of information
to a point of reference for the website. Integrating and keeping continuity
between the bulletin and the website is the new challenge. Pastors and parish
administrators wanting to know more about custom bulletin service and website
service should visit <a href="http://www.bartlebypress.com/">www.bartlebypress.com</a>
under menu item website services.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><i><span style="color: black; font-family: Times; font-size: 11.0pt; mso-bidi-font-family: "Trebuchet MS"; mso-bidi-font-size: 12.0pt;">About the
Author:</span></i></b><i><span style="color: black; font-family: Times; font-size: 11.0pt; mso-bidi-font-family: "Trebuchet MS"; mso-bidi-font-size: 12.0pt;"> Thomas
Miner is the president of Bartleby Press, a Texas based bulletin publishing
service<o:p></o:p></span></i></div>
<!--EndFragment--><div class="blogger-post-footer">Thomas Miner
www.bartlebypress.com</div>Anonymoushttp://www.blogger.com/profile/14913901590969628308noreply@blogger.com0tag:blogger.com,1999:blog-2960231039270937001.post-39574151094331683722013-08-09T09:40:00.003-07:002013-08-09T09:40:29.632-07:00Launch a New Stream of Income to your Business
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It makes more sense now than ever before to support your IT
marketing strategy efforts with print. </div>
<div class="MsoNormal">
Business can target customers in small <a href="http://www.printmarketingaustintx.com/" target="_blank">Every Door Direct Mail promotions</a> with real time content. A specific location, real time content
with a savvy promotion can drive customers to your door and website.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Also, executing digital print mailings to existing clients
and your qualified audience can support your online activities and promotions. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Partner with <a href="http://www.bartlebypress.com/" target="_blank">Bartleby Press</a> print service team can increase sales with a
marketing solution that fits your budget.</div>
<!--EndFragment--><br />
<!--EndFragment--><div class="blogger-post-footer">Thomas Miner
www.bartlebypress.com</div>Anonymoushttp://www.blogger.com/profile/14913901590969628308noreply@blogger.com0tag:blogger.com,1999:blog-2960231039270937001.post-24974613470881093602013-07-26T07:31:00.001-07:002013-07-26T07:31:23.957-07:00Getting the most from Your Printing Service<br />
<blockquote type="cite">
<div>
<div style="font-family: Times; margin-bottom: 0.1pt; margin-left: 0in; margin-right: 0in; margin-top: 0.1pt;">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
The design process. </div>
</div>
</div>
</blockquote>
<blockquote type="cite">
<div>
<div style="font-family: Times; margin-bottom: 0.1pt; margin-left: 0in; margin-right: 0in; margin-top: 0.1pt;">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
In most cases an experienced graphic designer can save you money and time so you can do what you do best—sell your product or service! On the other hand, mapping your message and targeting your brand may require extensive research.</div>
</div>
<div style="font-family: Times; margin-bottom: 0.1pt; margin-left: 0in; margin-right: 0in; margin-top: 0.1pt;">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<br /></div>
</div>
<div style="font-family: Times; margin-bottom: 0.1pt; margin-left: 0in; margin-right: 0in; margin-top: 0.1pt;">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span style="font-size: small;">If you do know your audience and have your message there are three approaches; Do it yourself, hire a graphic designer or ask <a href="http://www.bartlebypress.com/">your printing service</a>. Today, most printing services have positioned themselves with designers to help customers who have small budgets to assemble flyers, post cards or a direct mail piece. It may be as simple as sending your document and ideas and a proof will be returned.<o:p></o:p></span></div>
</div>
<div style="font-family: Times; margin-bottom: 0.1pt; margin-left: 0in; margin-right: 0in; margin-top: 0.1pt;">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<br /></div>
</div>
<div style="font-family: Times; margin-bottom: 0.1pt; margin-left: 0in; margin-right: 0in; margin-top: 0.1pt;">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span style="font-size: small;">Getting price quotes or uploading files are offered 24/7. You can easily manage your project anytime and from anywhere. Whether you want to get brochures printed for your event in another state, or want some thing printed while you are on vacation, with a local printing services, distance is not an issue.<o:p></o:p></span></div>
</div>
<div style="font-family: Times; margin-bottom: 0.1pt; margin-left: 0in; margin-right: 0in; margin-top: 0.1pt;">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<br /></div>
</div>
<div style="font-family: Times; margin-bottom: 0.1pt; margin-left: 0in; margin-right: 0in; margin-top: 0.1pt;">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span style="font-size: small;">The convenience of printing online is great but a partnership with a print service and verbal communication remains the ultimate confirmation that the job is on track and reduces costs due to miscommunication.<o:p></o:p></span></div>
</div>
<div style="font-family: Times; margin-bottom: 0.1pt; margin-left: 0in; margin-right: 0in; margin-top: 0.1pt;">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<br /></div>
</div>
<div style="font-family: Times; margin-bottom: 0.1pt; margin-left: 0in; margin-right: 0in; margin-top: 0.1pt;">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span style="font-size: small;">To learn more about how we can help you improve the way you print your marketing material through our Austin printing service visit <a href="http://www.bartlebypress.com/">Bartleby Press</a> or call (we still answer the phone) 512/452-3413<o:p></o:p></span></div>
</div>
<div class="content" style="font-family: Times; margin-bottom: 0.1pt; margin-left: 0in; margin-right: 0in; margin-top: 0.1pt;">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<br /></div>
</div>
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<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span style="font-size: small;"><span style="font-size: x-small;"><i>About the Author: Thomas Miner is president of Bartleby Press an Austin printing Service.</i></span></span></div>
</div>
</div>
</blockquote>
<div class="blogger-post-footer">Thomas Miner
www.bartlebypress.com</div>Anonymoushttp://www.blogger.com/profile/14913901590969628308noreply@blogger.com1tag:blogger.com,1999:blog-2960231039270937001.post-47571499816827725332013-07-22T12:57:00.000-07:002013-07-22T12:57:17.418-07:00Keeping Print in the Mix
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<span class="Apple-style-span" style="font-family: inherit;">As more marketers and businesses turn to
alternative media in lieu of print for their business communications needs,
they often miss an opportunity to improve the customer experience when they
leave print out of the mix.</span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: black;"><span class="Apple-style-span" style="font-family: inherit;">Integrated marketing uses a number of touch
points to get the marketer’s message across in the most effective manner, and
print can be effectively used as one of those touch points. <o:p></o:p></span></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: black;"><span class="Apple-style-span" style="font-family: inherit;">Perhaps the campaign starts with an email that
encourages interested recipients to visit a personalized URL. This can go to
thousands, even millions, of recipients. When interested recipients visit their
personalized URL, the marketer will use an attractive offer to get recipients
to provide more information about them. This allows the marketer to update
their databases with more information, and more finely tune their
communications to specific individuals or groups. <o:p></o:p></span></span></div>
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<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: black;"><span class="Apple-style-span" style="font-family: inherit;">To keep the dialog going, a high-quality
versioned postcard can be mailed to these qualified segments with yet another
offer or additional information that the recipient will find of value. This
way, the business is using the less expensive email medium to narrow the field,
and investing in high quality print for those who are likely to become sources
of revenue.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
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<span style="color: black;"><span class="Apple-style-span" style="font-family: inherit;">Email---website offer to collect
information---fine tune content---postcard offer to qualified buyers</span></span><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-size: 12.0pt;"><o:p></o:p></span></div>
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<span style="color: black;"><span class="Apple-style-span" style="font-family: inherit;"><br /></span></span></div>
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<span style="color: black;"><span class="Apple-style-span" style="font-family: inherit; font-size: x-small;"><i>Thomas Miner</i></span></span></div>
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<span style="color: black;"><span class="Apple-style-span" style="font-family: inherit; font-size: x-small;"><i>President of<a href="http://www.bartlebyress.com/" target="_blank"> Bartleby Press Austin, Texas</a></i></span></span></div>
<!--EndFragment--><div class="blogger-post-footer">Thomas Miner
www.bartlebypress.com</div>Anonymoushttp://www.blogger.com/profile/14913901590969628308noreply@blogger.com2tag:blogger.com,1999:blog-2960231039270937001.post-21615931674744921942013-07-16T09:01:00.000-07:002013-07-16T09:01:22.891-07:00How to stay motivated
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Every Tuesday morning I meet with a group of business people
for breakfast. It is designed to be a networking group but unlike a lot of the
networking groups this one is more than an obligatory referral service. It has
become a mentoring session.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Most successful business owners that I have met have
confidential mentoring. Usually this is a collection of friends or family that
share their knowledgeable on subjects that matter. This morning I was once
again reminded how valuable these intimate conversations are…they inspire.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Today one of our colleagues was interested in how we keep
our battery charged. Staying motivated is essential to our success not only for
us as individuals but also for our employees. The question revolved around the
table each from their perspective adding to a list that one could ruminate and
visit on a regular basis. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
One such suggestion came from a franchise owner that relies
on the marketing services to execute a plan that will generate new leads–qualified
leads. Having marketing plan and sticking to it takes the work out of
sales.<span style="mso-spacerun: yes;"> </span>Investing in traditional,
proven strategies like <a href="http://www.bartlebypress.com/" target="_blank">direct mail</a> and combining them with social media and IT
solutions are practicable in pursuit of new business. We now live in a
real-time-need environment and can listen to conversations about your service
and knowing when a person is ready to buy is paramount. Establishing metrics to
measure growth and ROI go without saying. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
And when those leads dry up going back to your loyal
customers and visit with them about your service. You might find out how to
improve your customer satisfaction and ask for a referral. Meeting with
satisfied customers reminds you that you are doing a good job and that in
itself can pick up spirits and drive you forward when the leads are slowing
down. Fulfilling a customer need is what drives sales.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Another emphasized the need to stay connected to people with
involvement with community service and social meetings where a new introduction
could be a new customer.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
One last and important focus was suggested to be holistic
centered. Whatever your livelihood is your personal happiness and well-being is
necessary. Having little distractions in our personal lives and removing the
negatives inspires us. And everyone likes to do business with a positive, blissful
person.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i>Thomas Miner is President of Bartleby Press</i></div>
<!--EndFragment--><div class="blogger-post-footer">Thomas Miner
www.bartlebypress.com</div>Anonymoushttp://www.blogger.com/profile/14913901590969628308noreply@blogger.com0tag:blogger.com,1999:blog-2960231039270937001.post-74473183729245715802013-04-04T07:59:00.002-07:002013-04-04T07:59:47.628-07:00Print Services Drive Customers to your Website
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<br />
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<b><br /></b></div>
<div class="MsoNoSpacing">
The print industry has evolved over the years. Today it
is a viable support mechanism that is used to drive customers to your web with
relevant real time content. Many people have grasped the idea of using a
website to market their company in much the same way as the yellow page book.
Business’ struggle for page position and Search Engine Optimization when cost effective direct
mail can drive customers to your website to review products and make purchases.</div>
<div class="MsoNoSpacing">
<br /></div>
<div align="center" class="MsoNoSpacing" style="text-align: center;">
<b style="mso-bidi-font-weight: normal;">A Print Resource Makes Sense</b></div>
<div class="MsoNoSpacing">
There are simple reasons that print makes sense.
Networking your business through business groups requires a <a href="http://printingservicesnow.com/" style="background-color: white;" target="_blank"><span class="Apple-style-span" style="color: blue;">business card</span></a>; a
physical presence that a potential customer takes away. It continues to send
your message long after your meeting. The same is true for color brochures,
posters or a product flyer. It is tangible evidence to take away and share with
colleagues in the decision making process and a reminder to check the website. It
is still true, a picture says a thousand words and so does color printed products.
</div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Investing in a website, social media and IT marketing is
an expensive investment of time and money. However, after you invest in
developing your web presence <a href="http://www.bartlebypress.com/registration_to_receive_a_free_copy_of_website_best_practices.htm" target="_blank"><span class="Apple-style-span" style="color: blue;">Every Door Direct Mail</span></a> makes sense. You can
cultivate your local market by driving more potential clients to visit your
business online or visit your physical address.</div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Begin by establishing a partnership with a printing
service because they can be a valuable resource. You can benefit greatly in the
competitive world by having a print resource team and take advantage of a
direct mail printing service. Without print, your company may miss your full potential.</div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-family: inherit;"><b><i><span style="color: black;">About the Author:</span></i></b><i><span style="color: black;"> </span></i><a href="http://www.linkedin.com/profile/view?id=45098542&trk=tab_pro"><i style="background-color: white;"><span class="Apple-style-span" style="color: blue;">Thomas Miner</span></i></a><i><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="color: blue;"> </span></span>is
the President of Bartleby Press, an Austin. TX printing service. </i><a href="http://www.blogger.com/ww.bartlebypress.com">Bartleby Press</a><span style="color: black;"> provides<i> </i></span>digital printing, offset
printing, and more. </span><i><span style="color: black; font-family: Times; mso-bidi-font-family: "Trebuchet MS";"><o:p></o:p></span></i></div>
<!--EndFragment--><div class="blogger-post-footer">Thomas Miner
www.bartlebypress.com</div>Anonymoushttp://www.blogger.com/profile/14913901590969628308noreply@blogger.com0tag:blogger.com,1999:blog-2960231039270937001.post-60794533721527244042013-03-21T12:02:00.002-07:002013-03-21T12:02:38.530-07:00Benefits of Branding Your Business
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Your business needs a brand – something that makes the
business unique and stand out from the competitors while simply showing what it
is your business does. A failed brand can create loss of audience, a
misunderstanding of the product or service you offer, and many other downfalls.
The print industry provides your brand with relevant content that drives
customers to the web.</div>
<div class="MsoNoSpacing" style="text-align: left;">
<span style="mso-tab-count: 1;"> </span></div>
<div class="MsoNoSpacing" style="text-align: left;">
From using unique colors, distinctive behavior, and your
own identifiers, you are able to give your company a brand that the public can
remember you by. Being distinctive and unique will help the company stick out
from competitors, think of brands such as FedEx with their orange and purple
brand, compared to UPS’s brown brand.</div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
The print industry has changed from what it used to be.
Today it is a viable support mechanism that is used to drive customers to the
web with relevant content. Many people have grasped the idea of using a website
to market the company, but it’s just as important to have something on paper
and in a person’s hand for more tangible evidence that the company exists. </div>
<div class="MsoNoSpacing">
<span style="mso-tab-count: 1;"> </span></div>
<div class="MsoNoSpacing">
A brand gives the company more credibility. When people
are looking to make a purchase, they want something they can trust and rely on.
Once a customer has a positive experience, they’re more likely to continue
using that same business and spreading the word to everyone they know about the
experience they had with the business. <span style="mso-spacerun: yes;"> </span>Being able to provide your customers with business cards,
brochures, flyers and posters gives them more reliability. </div>
<div class="MsoNoSpacing">
<span style="mso-tab-count: 1;"> </span></div>
<div class="MsoNoSpacing">
Putting money into creating a brand with <a href="http://www.bartlebypress.com/digital_printing.htm">digital printing</a> can
be expensive. However, after you invest in creating the brand, you can maintain
it without having to tell the story about the brand every time you market it.
Once your brand is recognizable, it will pay for itself. </div>
<div class="MsoNoSpacing">
<span style="mso-tab-count: 1;"> </span></div>
<div class="MsoNoSpacing">
By making your company noticed with a brand that uses
print to its advantage, you will benefit greatly in the competitive world.
Without a brand, your company is not reaching an audience or maintaining any
customers. Without a brand that is supported with print, the chance of reaching
any sort of audience is very minimal. </div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<b style="mso-bidi-font-weight: normal;">About the Author:<o:p></o:p></b></div>
<div class="MsoNoSpacing">
<a href="http://www.printconnectiondenver.com/">Denver
printing</a> company, The Print Connection is pleased to bring you this article
on the Benefits of Branding Your Business with Print in an IT World. The Print
Connection specializes in <a href="http://www.printconnectiondenver.com/services/">Denver bookbinding</a>,
digital printing, offset printing, graphic design, and so much more. </div>
<div class="MsoNoSpacing">
<br /></div>
<!--EndFragment--><div class="blogger-post-footer">Thomas Miner
www.bartlebypress.com</div>Anonymoushttp://www.blogger.com/profile/14913901590969628308noreply@blogger.com0tag:blogger.com,1999:blog-2960231039270937001.post-49897369605269210892013-03-15T08:50:00.002-07:002013-03-15T08:50:44.475-07:00Is Your Advertising Hit or Miss?
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<span class="Apple-style-span" style="color: #262626; font-family: Arial; font-size: 19px;">Most business’ are small and don’t
have a strong national brand to rely on scores of marketing teams to provide
you with content and promotions. But every business needs to have its own
personality and investment within its community to succeed. If your business is
going to grow it has to adjust to its target customer base and there is no one
that knows your business better than you. There are simple ways to reach out to
your local audience through a combination of an <a href="http://www.bartlebypress.com/website_services.htm" target="_blank">online presence</a>, <a href="http://www.bartlebypress.com/" target="_blank">small-targeted direct mail campaigns</a>, and ads in local specialty publications.</span></div>
<div class="MsoNormal" style="margin-bottom: 24.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #262626; font-family: Arial; font-size: 14.0pt; mso-bidi-font-family: Arial;">You may hear a lot about
localization. Localization is content matched to local media and searches. If
you feel like the return on your local promotional initiatives is hit or miss,
you may be neglecting some basics that can bolster your business and reputation.</span><span style="color: #757575; font-family: "Helvetica Neue"; mso-bidi-font-family: "Helvetica Neue";"><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #262626; font-family: Arial; font-size: 14.0pt; mso-bidi-font-family: Arial;">Here is a look at three common mistakes businesses make
when it comes to reaching local customers as </span><span style="color: #757575; font-family: "Helvetica Neue"; mso-bidi-font-family: "Helvetica Neue";">Posted on
<a href="http://www.yext.com/blog/2013/02/three-local-marketing-mistakes/"><span style="color: #757575; text-decoration: none; text-underline: none;">February 28,
2013</span></a> by <a href="http://www.yext.com/blog/author/mtotka/"><span style="color: #757575; text-decoration: none; text-underline: none;">Megan Totka</span></a>.</span><span style="color: #262626; font-family: Arial; font-size: 14pt;"> </span><span class="Apple-style-span" style="color: #262626; font-family: Arial; font-size: 19px;">Megan Totka is the Chief Editor for ChamberofCommerce.com, one of the largest </span><span class="Apple-style-span" style="color: #262626; font-family: Arial; font-size: 19px;"><u><span style="color: #0080b9; text-decoration: none;">business directories on the web</span></u></span><span class="Apple-style-span" style="color: #262626; font-family: Arial; font-size: 19px;">.</span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 24.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b><i style="mso-bidi-font-style: normal;"><span style="color: #262626; font-family: Arial; font-size: 14.0pt; mso-bidi-font-family: Arial;">No Web Presence</span></i></b><i style="mso-bidi-font-style: normal;"><span style="color: #262626; font-family: Arial; font-size: 14.0pt; mso-bidi-font-family: Arial;">. Even owners of longtime mom and pop establishments can
benefit from a simple website or inclusion in an online directory. It is not
often that a local business owner says he or she has “too many” customers. In
addition to regulars, a web presence brings in new clientele that happen upon
sites when looking for a product or service. Many websites cost very little to
create and maintain, and results-driven online directories are affordable too.
If you are truly at a loss on where to begin in building an online following,
hire someone to help you. The money you invest will pay off over time and many
companies offer a flat fee to maintain the site for you. <o:p></o:p></span></i></div>
<div class="MsoNormal" style="margin-bottom: 24.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<i style="mso-bidi-font-style: normal;"><span style="color: #262626; font-family: Arial; font-size: 14.0pt; mso-bidi-font-family: Arial;">Remember that it is not enough to rely on word-of-mouth or
traditional marketing techniques to bring in new local customers. Hanging your
digital shingle in cyberspace is also vital and easier than ever to accomplish.
Give potential customers the answers to their questions in an immediate way in
order to win their business and not lose them to more visible competitors.<o:p></o:p></span></i></div>
<div class="MsoNormal" style="margin-bottom: 24.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b><i style="mso-bidi-font-style: normal;"><span style="color: #262626; font-family: Arial; font-size: 14.0pt; mso-bidi-font-family: Arial;">Difficulty to Find.</span></i></b><i style="mso-bidi-font-style: normal;"><span style="color: #262626; font-family: Arial; font-size: 14.0pt; mso-bidi-font-family: Arial;"> This point is similar to having a lack of web
presence but applies beyond the digital realm. If people do not know where you
are located, they cannot give you their business. This means promoting your web
location in addition to your physical address. Unfortunately, people are so
programmed to find the answers to all questions immediately that they will not
take the time to track you down if a competitor offers ease of information. Do
whatever it takes to let people know where you exist, <a href="http://www.chamberofcommerce.com/business-advice/marketing/get-found-when-buyers-are-searching-with-web-presence-optimization-4260/"><u style="text-underline: #262626;"><span style="color: #0080b9; text-decoration: none; text-underline: #262626; text-underline: none;">from web presence optimization</span></u></a> to
the signage outside your location to inclusion in web listings for your
industry.<o:p></o:p></span></i></div>
<div class="MsoNormal" style="margin-bottom: 24.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<i style="mso-bidi-font-style: normal;"><span style="color: #262626; font-family: Arial; font-size: 14.0pt; mso-bidi-font-family: Arial;">There is really no financial advantage to being an industry
“best kept secret.” Ask customers how they found you and how you can improve
your physical visibility. Those that are most loyal to your business will want
to help and will be honest with you. Do not lose customers to frustration or
impatience at having to track you down, instead make it easy to find you and
even easier to buy your products or enlist your services.<o:p></o:p></span></i></div>
<div class="MsoNormal" style="margin-bottom: 24.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b><i style="mso-bidi-font-style: normal;"><span style="color: #262626; font-family: Arial; font-size: 14.0pt; mso-bidi-font-family: Arial;">Lack of Community Outreach</span></i></b><i style="mso-bidi-font-style: normal;"><span style="color: #262626; font-family: Arial; font-size: 14.0pt; mso-bidi-font-family: Arial;">. There is a reason that people say “the more you give,
the more you get.” Find simple ways to give back to the community of your loyal
clients and build your reputation for future local clients. Simple ways to get
involved include sponsoring a local event, donating a product or service to a
fundraising auction or volunteering at a local non-profit organization. Align
your name with a cause that you believe benefits your client base and one that
represents your business ideals.<o:p></o:p></span></i></div>
<div class="MsoNormal" style="margin-bottom: 24.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<i style="mso-bidi-font-style: normal;"><span style="color: #262626; font-family: Arial; font-size: 14.0pt; mso-bidi-font-family: Arial;">Not only does outreach earn you the respect of the community,
but it also creates a culture of social consciousness in your business,
encouraging employees to reach out when they are off the clock too. You can
feel satisfied knowing that you went beyond the call of duty to help the
community and build a strong image of beneficence in the process.</span></i></div>
<div class="MsoNormal" style="margin-bottom: 24.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #262626; font-family: Arial; font-size: 14.0pt; mso-bidi-font-family: Arial;">Focus on local marketing does not
have to be overwhelming or exclusive to the Internet. There are simple ways to
reach out to your local audience through a combination of an online presence, small
targeted direct mail campaigns, and ads in local, <a href="http://www.bartlebypress.com/" target="_blank">specialty publications</a> that
have a qualified demographic. <o:p></o:p></span></div>
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<span style="color: #262626; font-family: Arial;"><span class="Apple-style-span" style="font-size: x-small;">Thomas Miner is president of Bartleby Press</span></span></div>
<div class="MsoNormal" style="margin-bottom: 24.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #262626; font-family: Arial;"><span class="Apple-style-span" style="font-size: x-small;"><br /></span></span></div>
<!--EndFragment--><div class="blogger-post-footer">Thomas Miner
www.bartlebypress.com</div>Anonymoushttp://www.blogger.com/profile/14913901590969628308noreply@blogger.com0tag:blogger.com,1999:blog-2960231039270937001.post-38999512179705576472012-10-16T10:50:00.000-07:002012-10-16T10:50:08.721-07:00Websites by Bartleby Press
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<span style="font-family: Times; font-size: 16pt;">I know I have been delinquent in posting a blog for the last few weeks(a marketing no, no) but we have been busy developing a new addition to our communication services. I thought about this for a long time over the frustration I had with so called web designers, web masters, or web information specialists. They have been at least unreliable, inconsistent and at times, incompetent with my business development strategy. This is a common frustration among business owners. Competency is the highest compliment that I give to an employee or vendor. To be competent means that I can ask you to get it done and not think about it again because I know it will get done right the first time. But I stray…announcing <a href="http://www.bartlebypress.com/d/10739184_38232.htm" target="_blank">Websites by Bartleby</a>.</span></div>
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<span style="font-family: Times; font-size: 16pt;"><br /></span></div>
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<b><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;"><a href="http://www.bartlebypress.com/d/10739184_38232.htm" target="_blank">Websites by Bartleby</a></span></b><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;"> is
developed around the benefit that we see in clean, concise, informative and affordable websites.</span></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">When your community is on the go, your connection to their lives should
be too! With the use of Wordpress, an easy to use website developer
program, all the benefits of having a source for your online community
is there without all the frustration and disappointments. We still maintain our position statement—High Tech Solutions…Old Fashioned Service!<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;"><a href="http://www.bartlebypress.com/d/10739184_38232.htm" target="_blank">Websites by Bartleby</a> </span></b><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">works
to create for you a 20 plus page website that is tailored to your business and online
community needs. After development the site administration can be handed over
to your staff. It is that simple—EASY to update, and enhances your personal
intention online. <o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">Should you need our continued assistance we also offer website limited maintenance
and full management services as an aid to your website’s growth and
development. <o:p></o:p></span></div>
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<br /></div>
<!--EndFragment--><div class="blogger-post-footer">Thomas Miner
www.bartlebypress.com</div>Anonymoushttp://www.blogger.com/profile/14913901590969628308noreply@blogger.com1tag:blogger.com,1999:blog-2960231039270937001.post-34816919343212245632012-10-03T15:02:00.000-07:002012-10-03T15:02:33.099-07:00How to choose a Print Service.
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<span class="Apple-style-span" style="font-family: Arial;">DO YOUR HOMEWORK.</span></div>
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<span style="font-family: Arial;">If you are a print
broker, designer, procurer or any part of the publishing industry you should
already have a working knowledge of the "Print Process." Far too
often I am asked to quote a job and there is little or not enough information
to forward a quality estimate. This will offer me the opportunity to speak with
a person and establish a working relationship. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="line-height: 16.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Arial;">KNOW YOUR TRADE<o:p></o:p></span></div>
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<span style="font-family: Arial;">Most print firms have
an online presence that should guide you through the process; Quantity, finish
size, process or spot color, bleeds, pages- one side or two side, bleeds,
folds, bindery, did I mention bleeds. I don't think that is taught in school or
they cut the class that day. Know what is required of your artwork before you
ask for a quote as it will make a difference in the quote. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
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<span style="font-family: Arial;">TALK TO YOUR PRINTER<o:p></o:p></span></div>
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<span style="font-family: Arial;">Before visiting a
simple phone call can save time and money. Going over your specs asking press
size and requirements is essential to the decision making process. It will also
let you know if the print firm has a working knowledgeable or a sales person is working on commission. If they can answer your questions and are helpful then
and only then it might be worth your time to visit the plant.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="line-height: 16.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Arial;">VISITING THE PLANT<o:p></o:p></span></div>
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<span style="font-family: Arial;">Clean press rooms are
sign of conscientious workers. However, talking to line pressmen about a job on
the press is generally a no,no. That is why print firms have heavy charges for
press checks. It is distracting them from the job and asking questions about
color or what could be different when the job is on the press is too late.
Those are the questions you should ask the pre-production staff. Keep in mind
any quality print firm should check your work and assist you before the plates
are burned.<o:p></o:p></span></div>
<!--EndFragment--><div class="blogger-post-footer">Thomas Miner
www.bartlebypress.com</div>Anonymoushttp://www.blogger.com/profile/14913901590969628308noreply@blogger.com1tag:blogger.com,1999:blog-2960231039270937001.post-72630634172592029432012-07-16T10:19:00.001-07:002012-07-17T08:53:07.369-07:00Social Media—Word of Mouth Marketing<br />
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: 7.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span class="Apple-style-span" style="font-family: 'Trebuchet MS';">A fast way for branding
your company and gathering information about potential customers is through
social media. Learning and grasping all the details of this new market place is
not as easy as it is presented. It requires a commitment of time. We all
understand the value of social media to reach and inform potential customers
about your business. We also know that it is a fabulous tool to listen and talk
to your customers as well as creating messages that engage the customer. The
key is understanding the basics before hiring someone or out sourcing your
service.</span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: 7.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: 'Trebuchet MS';">Building your website and
effectively connecting through the Internet should be a good part of your
marketing plan. Creating the proper message, identifying your meta tags, and blogging
on matters of interest, to name a few, improve your SEO and need constant
maintenance. Most important monitoring your social media chatter should be a
primary concern. It will improve your message to customers and prevent any
potential disasters with a dissatisfied customer. Let’s face it does happen and
how we handle their concern is paramount. I have learned the “rule of 300” the
hard way, which in today’s terms could be the “rule of 3 million.” You may not
keep all your customers happy but preventing them from telling 300 friends what
an awful experience they had with you is pretty important. It is the way of
human nature that we are more likely to convey a bad experience than we are a
good one and they will never forget it. A good example is <a href="http://www.yelp.com/austin">YELP</a>. If I am
thinking of trying a new restaurant often I will Google them and up pops <a href="http://www.yelp.com/austin">YELP</a>
reviews. If I read a bad review it makes me wonder about going there, not that I
take every review as an expert opinion, but there are people who are just plain
mean. Although, a bad review makes me think twice about going there. So I wonder why would that
restaurant keep that review up for people to see unless they are NOT MONITORING
their social media.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: 7.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: 'Trebuchet MS';">Like any new product/tool
understanding the mechanics of manipulating the system to your advantage is not
necessary but highly recommended. Getting advice from an expert can be a costly
lesson to learn without understanding the overall strategy. You need to know
enough to set effective policies. Social media is no different from the town crier,
the farmers market, the public square postings, print media and your direct
mailings with the exception that it reaches globally and can destroy your
reputation as fast as you can build it. Social Media is a modern way to create
word of mouth— a good way to market your company.<o:p></o:p></span></div>
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<br /></div>
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<b><i><span style="color: black; font-family: Times; font-size: 11pt;">About the
Author:</span></i></b><i><span style="color: black; font-family: Times; font-size: 11pt;"> <a href="http://www.bartlebypress.com/" target="_blank">Thomas Miner is the presidenr of Bartleby Press, an Austin printing service</a><o:p></o:p></span></i></div><div class="blogger-post-footer">Thomas Miner
www.bartlebypress.com</div>Anonymoushttp://www.blogger.com/profile/14913901590969628308noreply@blogger.com0tag:blogger.com,1999:blog-2960231039270937001.post-59796919181123012682012-06-21T13:47:00.000-07:002012-06-21T13:47:23.594-07:00THE CHOICE OF PROFESSIONALS, PRINTING SERVICE<link href="file://localhost/Users/ThomasMiner/Library/Caches/TemporaryItems/msoclip/0clip_filelist.xml" rel="File-List"></link>
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<br />
<div style="line-height: 150%; margin: 0.1pt 0in;">
<span style="color: black; font-family: "Lucida Grande"; font-size: 18pt; line-height: 150%;"><o:p></o:p></span><span style="color: black; font-family: "Lucida Grande"; font-size: 12pt; line-height: 150%;">Business printing
service remains the cornerstone of effective marketing in today’s world despite
of the ease of the computer, mobile devices and the Internet. In the whole
scheme of things the Internet is only a partial solution; a door opener and a
follow up for the face-to-face meeting. There is nothing more personal than a
business card or other printed collateral to leave a lasting impression with
your customer. In today’s business atmosphere after the Power Point presentation
the tangible piece of descriptive business printing is the vital take-away. <o:p></o:p></span></div>
<div style="line-height: 150%; margin: 0.1pt 0in;">
<br /></div>
<div style="line-height: 150%; margin: 0.1pt 0in;">
<span style="color: black; font-family: "Lucida Grande"; font-size: 12pt; line-height: 150%;">A <a href="http://www.bartlebypress.com/">printing service</a>provide business cards, envelopes, brochures, catalogs, magazines, programs, white
papers, forms, contracts and handouts in quantities that are more cost
effective than the color copier. For instance, shipping a product to an
existing customer is an opportunity for a product update or add-on sale with color
brochures and inserts. <o:p></o:p></span></div>
<div style="line-height: 150%; margin: 0.1pt 0in;">
<br /></div>
<div style="line-height: 150%; margin: 0.1pt 0in;">
<span style="color: black; font-family: "Lucida Grande"; font-size: 12pt; line-height: 150%;">If you are attending
a trade show, business cards and color printing are a must. <a href="http://www.bartlebypress.com/">Digital printing</a> is
perfect for targeting captured audiences. You can map your message directly to
a specific customer need. <span> </span>Partnering
with a printing service can assist you with graphic design, layout and
color choices that will make a lasting impression. And what about after the
trade show? Phone calls, emails, postcards and thank you notes are in order.<o:p></o:p></span></div>
<div style="line-height: 150%; margin: 0.1pt 0in;">
<br /></div>
<div style="line-height: 150%; margin: 0.1pt 0in;">
<span style="color: black; font-family: "Lucida Grande"; font-size: 12pt; line-height: 150%;">I am not saying that
digital printing will close the sale for you but a color brochure in the customer’s
hand says you care enough to leave something with them. </span></div>
<div style="line-height: 150%; margin: 0.1pt 0in;">
<br /></div>
<div style="line-height: 150%; margin: 0.1pt 0in;">
<span style="color: black; font-family: "Lucida Grande"; font-size: 12pt; line-height: 150%;"></span></div>
<div style="line-height: 150%; margin: 0.1pt 0in;">
<span style="color: black; font-family: "Lucida Grande"; font-size: 12pt; line-height: 150%;"><o:p></o:p></span></div>
<div class="MsoNormal">
<b><i><span style="color: black; font-family: Times; font-size: 11pt;">About the
Author:</span></i></b><i><span style="color: black; font-family: Times; font-size: 11pt;"> Thomas
Miner is the presidenr of <a href="http://www.bartlebypress.com/">Bartleby Press</a>, an Austin printing service<o:p></o:p></span></i></div>
<!--EndFragment--><div class="blogger-post-footer">Thomas Miner
www.bartlebypress.com</div>Anonymoushttp://www.blogger.com/profile/14913901590969628308noreply@blogger.com0tag:blogger.com,1999:blog-2960231039270937001.post-1224508942955223862012-06-11T08:09:00.000-07:002012-06-11T08:15:24.802-07:00Why everyone needs a good proofreader…<br />
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<span style="font-family: 'Lucida Grande'; font-size: 11pt;">Copywriters and bulletin
editors tend to take things personally. When I was publishing an Irish culture
magazine I detested it when something I've written went to a proofreader or
copyeditor and my work came back all marked up. </span><i style="font-family: 'Lucida Grande'; font-size: 11pt;">"I wanted THAT comma just where I put it!!"</i><span style="font-family: 'Lucida Grande'; font-size: 11pt;"> </span></div>
<span style="font-family: 'Lucida Grande'; font-size: 11pt;">
<br />
On the other hand, it is embarrassing when I've printed an article and someone
sends an email saying <i>"I could not
read the article because of the errors?"</i><br />
<br />When you are gathering copy for your weekly bulletin it may come to you in bits and pieces with the expectation that the editor will clean it up, rewrite it or edit it down for space. That takes time and if you are still putting the bulletin together you are behind the eight ball every week or rolling that massive stone. It tends to create a Sisyphus atmosphere. You remember the mythical cruel Corinth king condemned in Hades to roll a boulder up a hill only to have roll back down again. </span><br />
<span style="font-family: 'Lucida Grande'; font-size: 11pt;"><br /></span><br />
<span style="font-family: 'Lucida Grande'; font-size: 11pt;">Bartleby Press’ church bulletin service takes the layout process out of your hands allowing for more time to edit and proofread. If you
would like more time to proofread and write your bulletin visit </span><a href="http://www.bartlebypress.com/" style="font-family: 'Lucida Grande'; font-size: 11pt;">www.bartlebypress.com</a><span style="font-family: 'Lucida Grande'; font-size: 11pt;"> under the Church Publishing
and Website Services menu or call us at 512-452-3413</span><div class="blogger-post-footer">Thomas Miner
www.bartlebypress.com</div>Anonymoushttp://www.blogger.com/profile/14913901590969628308noreply@blogger.com0tag:blogger.com,1999:blog-2960231039270937001.post-48191035560068933492012-06-04T14:09:00.000-07:002012-06-04T14:09:09.553-07:00Your Website is a Tool of the Future<!--[if gte mso 9]><xml>
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<br />
<div class="MsoNormal">
<span style="font-size: 18pt;">A
question that I am asked most often is where do you see the bulletin going in
the future?</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: 18.0pt; mso-bidi-font-size: 12.0pt;">My
first reaction is don’t you mean to ask what do you see in the future for
parish communication? <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: 18.0pt; mso-bidi-font-size: 12.0pt;">When
you think about parish communication of activities and events the pulpit
announcement is first and foremost as the most effective avenue to reach your
congregation. Accommodating parish ministries requests for pulpit announcements
can add more than a few minutes to the pulpit announcements and most pastors
refrain from a multitude of announcements before and or after Mass. The
alternatives are the <a href="http://www.bartlebypress.com/">bulletin</a> and the parish website.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: 18.0pt; mso-bidi-font-size: 12.0pt;">The
bulletin announcement or bulletin insert is the next obvious choice. Most
submissions can turn into a short novelette rather than the announcement of a
coming week activity. Often writers are not educated in copy writing and submit
long and repetitive entries leaving the bulletin editor hours of unwanted
revision, often subjecting themselves to a writer’s scorn for editorial
privilege. The bulletin should
have a singular purpose of highlighting all the activities pertaining to the
following week. A short synopsis of succinct copy, art and strong attention
grabbing headlines will better serve any parish activity. Any more explanation
of a ministry other than basic information (who, what, where and how)should be
re-directed to the parish website.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: 18.0pt; mso-bidi-font-size: 12.0pt;">As
we entered into the age of information <i>(the
creation of the web 22 years old this past February 16)</i> the opportunity to
provide vast amounts of information about the many ministries is essential for
a thriving parish community. Web-editors are becoming as important as the
bulletin editor <i>(most are one and the
same)</i>. Parish administrators are becoming more aware of the advantage of
having an up-to-date <a href="http://www.bartlebypress.com/">comprehensive website</a>. Not only can ministries write pages
of information they can send a viewer to links providing more insight to a
subject Most recently mobile devices have entered the picture. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: 18.0pt; mso-bidi-font-size: 12.0pt;">Our
way of communicating has changed the bulletin from a sole source of information
to a point of reference for the website. Integrating and keeping continuity
between the bulletin and the website is the new challenge. Pastors and parish
administrators wanting to know more about Bartleby Press’ bulletin service and
website service should visit our website <a href="http://www.bartlebypress.com/">www.bartlebypress.com</a>under menu item website services.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><i><span style="font-size: 11pt;">About the
Author:</span></i></b><i><span style="font-size: 11pt;"> Thomas
Miner is the president of Bartleby Press, an Austin bulletin printing service<o:p></o:p></span></i></div>
<div class="MsoNormal">
<br /></div>
<!--EndFragment--><div class="blogger-post-footer">Thomas Miner
www.bartlebypress.com</div>Anonymoushttp://www.blogger.com/profile/14913901590969628308noreply@blogger.com0tag:blogger.com,1999:blog-2960231039270937001.post-61335148748186899342012-05-16T08:24:00.002-07:002012-05-16T08:24:50.024-07:00Develop your Listening Skills and Improve your Bottom Line<br />
<div class="MsoNormal" style="margin-bottom: 12pt;">
<span style="color: #333333; font-family: Verdana; line-height: 18pt;">There are benefits
to a good education but there are some skills that are learned outside the
classroom. Experience is what we commonly refer to as learning on the job; that
innate ability to know and understand the business at hand. Networking, over
coming objections, preparing and organizing your presentation, “thinking on
your feet” are all valid but how often do we take into consideration LISTENING.
Sharpening listening skills is relatively easy to begin practicing.
Remember, listening is not a passive process.</span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: 14.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #333333; font-family: Verdana; mso-bidi-font-family: Verdana;">Be ready to hear and
consider all sides of an issue in other words <b>listen with an open mind</b>. We may not agree with what is being
said, but we must avoid defensiveness. Consider the interaction an
opportunity to understand new viewpoints and ideas. Our willingness to
listen to a different perspective will sometimes yield surprising new insights.</span><b><span style="color: #333333; font-family: Verdana; font-size: 14.0pt; mso-bidi-font-family: Verdana;"><o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #333333; font-family: Verdana; mso-bidi-font-family: Verdana;">Begin with <b>listening to the entire message</b> and
allow each conversation to run its course then and only then can you advance
your thoughts, and respond with understanding. There is a proper time to
respond and recognizing those signals will create an even flow with the
conversation. Restrain the urge to interrupt it will devalue their message, and
it is often perceived as rude and offensive. If ever you do interrupt it is
good to be apologetic and acknowledge that you are interrupting; that awareness
goes a long way towards mending your deliberate violation of the other person’s
right to speak. We can only do one thing effectively at a time: listen or
respond. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #333333; font-family: Verdana; mso-bidi-font-family: Verdana;">The best gauge to know
whether you are listening is <b>actively
looking for the central idea</b> of what is said. Our job would be easy
listening to a well-communicated idea, not all of us are effective
communicators. Regardless of the speaker’s ability, if you can share a summary
of what you heard you are confirming your understanding of the topic. <b>Asking questions shows your understanding</b>
of a topic. When we ask questions, we are showing that we are listening and
help the speaker to communicate effectively with us. The ability to ask
good questions also helps us to learn. I would caution you to use discretion
and ask genuine questions. Questioning everything may back fire and perceived as
a way to make you seem smart.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #333333; font-family: Verdana; mso-bidi-font-family: Verdana; mso-bidi-font-weight: bold;">Finally
the most important action is to <b>show the speaker you are listening</b>.<b> </b></span><span style="color: #333333; font-family: Verdana; mso-bidi-font-family: Verdana;">Visible
body language and audibly demonstrating that we are listening is just as
important as the listening itself. A simple nod of the head, maintaining eye
contact, taking notes when appropriate and verbal affirmation such as asking
question assures the speaker we are paying attention. Practicing listening will
open doors and increase your bottom line.<o:p></o:p></span></div>
<div class="MsoNormal">
<b><i><span style="font-size: 11pt;">About the
Author:</span></i></b><i><span style="font-size: 11pt;"> Thomas
Miner is the presidenr of Bartleby Press, an Austin printing service<o:p></o:p></span></i></div>
<h2 style="margin-bottom: .1pt; margin-left: 0in; margin-right: 0in; margin-top: .1pt;">
<o:p> </o:p></h2>
<!--EndFragment--><div class="blogger-post-footer">Thomas Miner
www.bartlebypress.com</div>Anonymoushttp://www.blogger.com/profile/14913901590969628308noreply@blogger.com0tag:blogger.com,1999:blog-2960231039270937001.post-17681271642887673442012-05-02T15:18:00.000-07:002012-05-04T06:36:09.559-07:00<br />
<h2>
<b><span style="color: #982a33; font-family: Arial; font-size: 16pt;">4 Ways to Increase Revenue</span></b></h2>
<div class="MsoNormal" style="margin-left: 31.5pt; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; text-autospace: none; text-indent: -.25in;">
<b><span style="font-family: Arial; font-size: 14pt;">1.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal;">
</span></span></b><b><span style="font-family: Arial; font-size: 14pt;">Dedicate
more time to Promote Your Business<o:p></o:p></span></b></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; margin-left: 31.5pt; margin-right: 0in; margin-top: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Arial; font-size: 14pt;">Time spent in building a communication/marketing strategy may seem
overwhelming but once you complete the plan it is a matter of commitment. My
advice? Set aside 1 hour per day to promote your business. During that time;
update your website, write and send a blog, check your SEO for accurate
keywords, implement a direct mailing, volunteer or provide services to your
community, join a networking group. I find that when you get off your rear end
and engage in face-to-face meetings and give back to the community regardless
of your position with the company you will get results.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 31.5pt; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; text-autospace: none; text-indent: -.25in;">
<b><span style="font-family: Arial; font-size: 14pt;">2.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal;">
</span></span></b><b><span style="font-family: Arial; font-size: 14pt;">Turn
Prospects into Customers<o:p></o:p></span></b></div>
<div class="MsoNormal" style="margin-left: 31.5pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Arial; font-size: 14pt;">Marketers once responsible for generating prospects
now find themselves accountable for revenue. Building relationships and
understanding the buyer’s journey before making a purchase takes time and is
well worth the investment. Listening is critical to nurturing a lead and
converting it into a sale. You can also use that information to target your marketing
content to influence and guide other prospects accelerating your closing ratio.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 31.5pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Arial; font-size: 14pt;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: 14.0pt; margin-left: 31.5pt; margin-right: 0in; margin-top: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Arial; font-size: 14pt;">In my case, <a href="http://www.bartlebypress.com/">Bartleby Press</a> is a printing service and fast becoming a marketing
resource. Business’ that can’t afford print design and message mapping lean on
reliable resources to help them grow their business. The more turn-key an
operation becomes the more likely you can turn a prospect into a customer.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 31.5pt; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; text-autospace: none; text-indent: -.25in;">
<b><span style="font-family: Arial; font-size: 14pt;">3.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal;">
</span></span></b><b><span style="font-family: Arial; font-size: 14pt;">Partner
with other Business Owners<o:p></o:p></span></b></div>
<div class="MsoNormal" style="margin-bottom: 14.0pt; margin-left: 31.5pt; margin-right: 0in; margin-top: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Arial; font-size: 14pt;">Become a turn-key operation may involve partnering with other businesses
to increase your bottom line. Most business will welcome any increase in sales.
One of the most effective and easiest methods available is finding business’
that compliment yours. You can promote them and they can promote you and your
customers get extra value they might not get elsewhere. It is a win-win
situation.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 31.5pt; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; text-autospace: none; text-indent: -.25in;">
<b><span style="font-family: Arial; font-size: 14pt;">4.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal;">
</span></span></b><b><span style="font-family: Arial; font-size: 14pt;">Give
Better Service<o:p></o:p></span></b></div>
<div class="MsoNormal" style="margin-bottom: 14.0pt; margin-left: 31.5pt; margin-right: 0in; margin-top: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Arial; font-size: 14pt;">Put your customers first and they will repay you. According to a 2010
American Express survey found that 75% of small business customers are willing
to spend more with businesses that provide great service. But two thirds feel
companies are NOT doing enough to earn their business. Go the extra mile and do
what the other guys don’t do.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 14.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Arial; font-size: 14pt;">Now that are well into the second quarter of this
year, are your sales growing? Stay the course.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Arial; font-size: 14pt;">Thomas Miner<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Arial; font-size: 14pt;">President Bartleby Press<o:p></o:p></span></div><div class="blogger-post-footer">Thomas Miner
www.bartlebypress.com</div>Anonymoushttp://www.blogger.com/profile/14913901590969628308noreply@blogger.com0tag:blogger.com,1999:blog-2960231039270937001.post-32789426431650674242012-03-19T08:45:00.000-07:002012-03-19T08:45:12.132-07:00Need a good sounding board? Get a Mentor.<!--[if gte mso 9]><xml> <o:DocumentProperties> <o:Template>Normal.dotm</o:Template> <o:Revision>0</o:Revision> <o:TotalTime>0</o:TotalTime> <o:Pages>1</o:Pages> <o:Words>91</o:Words> <o:Characters>521</o:Characters> <o:Company>512-452-3413</o:Company> <o:Lines>4</o:Lines> <o:Paragraphs>1</o:Paragraphs> <o:CharactersWithSpaces>639</o:CharactersWithSpaces> <o:Version>12.0</o:Version> </o:DocumentProperties> <o:OfficeDocumentSettings> <o:AllowPNG/> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:WordDocument> <w:Zoom>0</w:Zoom> <w:TrackMoves>false</w:TrackMoves> <w:TrackFormatting/> <w:PunctuationKerning/> <w:DrawingGridHorizontalSpacing>18 pt</w:DrawingGridHorizontalSpacing> <w:DrawingGridVerticalSpacing>18 pt</w:DrawingGridVerticalSpacing> <w:DisplayHorizontalDrawingGridEvery>0</w:DisplayHorizontalDrawingGridEvery> <w:DisplayVerticalDrawingGridEvery>0</w:DisplayVerticalDrawingGridEvery> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:Compatibility> <w:BreakWrappedTables/> <w:DontGrowAutofit/> <w:DontAutofitConstrainedTables/> <w:DontVertAlignInTxbx/> </w:Compatibility> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" LatentStyleCount="276"> </w:LatentStyles> </xml><![endif]--> <!--[if gte mso 10]> <style>
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<div class="MsoNormal"><span style="background-color: white; font-family: 'Lucida Grande'; font-size: 11pt;">One of the smartest business activities I ever did was join <a href="http://www.austinexecutiveleadsclub.com/">Austin Executive Leads Club</a>. Unlike most lead networking organizations it does not focus on mining the members for leads but focuses on the latest idea or frustrating issue. They are a collection of business executive/mentors at every level of success in various business areas sharing ideas and experiences in a non-judgmental environment. We have helped each other overcome challenges and take new ideas to the next level. The best part about the relationships is this association is dedicated to helping our businesses grow.</span></div><!--EndFragment--><div class="blogger-post-footer">Thomas Miner
www.bartlebypress.com</div>Anonymoushttp://www.blogger.com/profile/14913901590969628308noreply@blogger.com0tag:blogger.com,1999:blog-2960231039270937001.post-76165394481860178882012-03-02T10:18:00.000-08:002012-03-02T10:18:15.521-08:00Church Bulletin Publisher Closes Doors<!--[if gte mso 9]><xml> <o:DocumentProperties> <o:Template>Normal.dotm</o:Template> <o:Revision>0</o:Revision> <o:TotalTime>0</o:TotalTime> <o:Pages>1</o:Pages> <o:Words>106</o:Words> <o:Characters>605</o:Characters> <o:Company>512-452-3413</o:Company> <o:Lines>5</o:Lines> <o:Paragraphs>1</o:Paragraphs> <o:CharactersWithSpaces>742</o:CharactersWithSpaces> <o:Version>12.0</o:Version> </o:DocumentProperties> <o:OfficeDocumentSettings> <o:AllowPNG/> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:WordDocument> <w:Zoom>0</w:Zoom> <w:TrackMoves>false</w:TrackMoves> <w:TrackFormatting/> <w:PunctuationKerning/> <w:DrawingGridHorizontalSpacing>18 pt</w:DrawingGridHorizontalSpacing> <w:DrawingGridVerticalSpacing>18 pt</w:DrawingGridVerticalSpacing> <w:DisplayHorizontalDrawingGridEvery>0</w:DisplayHorizontalDrawingGridEvery> <w:DisplayVerticalDrawingGridEvery>0</w:DisplayVerticalDrawingGridEvery> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:Compatibility> <w:BreakWrappedTables/> <w:DontGrowAutofit/> <w:DontAutofitConstrainedTables/> <w:DontVertAlignInTxbx/> </w:Compatibility> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" LatentStyleCount="276"> </w:LatentStyles> </xml><![endif]--> <!--[if gte mso 10]> <style>
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<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: 7.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span style="font-family: Arial; font-size: 11pt; line-height: 18pt;">St. George Publishing, a relative new comer to the church bulletin service, has announced that they are closing their offices. They will cease publishing church bulletins as of March 4, 2012 according to Steven Karides, owner and president. Their abrupt decision to close their doors has left a number of churches in a lurch and scrambling to find other means to continue printing their bulletins.</span></div><div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: 7.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span style="font-family: Arial; font-size: 11pt; line-height: 18pt;">Bartleby Press is availing their services to any church that may still be looking for alternatives. Bartleby Press has been publishing church bulletins for over 25 years and provides a custom bulletin service unlike any other. Please contact our offices at 512/452-3413 to get more information.</span></div><!--EndFragment--><div class="blogger-post-footer">Thomas Miner
www.bartlebypress.com</div>Anonymoushttp://www.blogger.com/profile/14913901590969628308noreply@blogger.com0tag:blogger.com,1999:blog-2960231039270937001.post-28525797502447722972012-01-19T13:31:00.000-08:002012-01-24T17:18:57.740-08:00Put Your 2012 Goals in WRITING<link href="file://localhost/Users/ThomasMiner/Library/Caches/TemporaryItems/msoclip/0clip_filelist.xml" rel="File-List"></link> <style>
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<div class="MsoNormal"><span style="color: black; font-family: Arial;"></span><span style="font-family: Arial;">Hi there,<o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: Arial;">I have been absent from my goal of submitting conversational messages regarding any interesting topics on printing, digital printing and the continued use of this ancient art of communicating. It seems that there are plenty of great topics that flow into my email box everyday and I find myself more interested in reading and commenting on their subjects than writing my own. What to do? Read, comment and learn? Or write, teach and post? And that, my friends, is the point of my conversation today. How do we best spend our time? <o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: Arial;">Time management should be the foremost concern of any successful businessperson as it is with me. So here it is, my goals for this coming year. Mind you, it is still January and it has taken this long to create this list.<o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;"><span style="font-family: Arial;">1.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span><span style="font-family: Arial;">Write down my goals so I can read it every day.</span><span style="color: black; font-family: Arial;"> Written goals provide focus and clarity. What I WANT (results or outcomes) and what I need to DO (actions) to make it happen this year.</span><span style="font-family: Arial;"><o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;"><span style="color: black; font-family: Arial;">2.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span><span style="color: black; font-family: Arial;">Commit to my social media. Make 1 blog per week with entries of meaning and purpose for your growth as a business and person.</span><span style="font-family: Arial;"> The secret to success is helping peopl</span><span style="font-family: Arial;">e</span><span style="color: black; font-family: Arial;"><o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;"><span style="font-family: Arial;">3.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span><span style="font-family: Arial;">Rethink my Cross Media Marketing by understanding all the multichannel interactions. Customers are interacting with Bartleby Press printing services through my website, contact center and social media. <o:p></o:p></span></div><div class="MsoNormal" style="margin-left: 0.5in;"><br />
</div><div class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;"><span style="color: black; font-family: Arial;">4.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span><span style="font-family: Arial;">Adopt a mobile strategy. </span><span style="color: black; font-family: Arial;">Add the mobile web to my social media. Converting my business website to display and operate correctly on smart phones.<o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;"><span style="color: black; font-family: Arial;">5.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span><span style="color: black; font-family: Arial;">Market new features and benefits to existing clients while offering them an upgrade at a reduced price. It becomes a win-win situation. Communicate with potential customers by asking them to take an action. <o:p></o:p></span></div><div class="MsoNormal" style="margin-left: 0.5in;"><br />
</div><div class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;"><span style="color: black; font-family: Arial;">6.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span><span style="color: black; font-family: Arial;">Join a 6 new community or neighborhood groups and/or attend a new networking event<o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;"><span style="color: black; font-family: Arial;">7.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span><span style="color: black; font-family: Arial;">When I ship out a product, follow up with a hand-written thank-you note to my customers. <o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;"><span style="color: black; font-family: Arial;">8.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span><span style="color: black; font-family: Arial;">Survey my clients. Listening to customers can always give you a reality check. Find out what they don’t like and I will know what their needs are and how I can provide better service. <o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;"><span style="color: black; font-family: Arial;">9.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span><span style="color: black; font-family: Arial;">Evaluate my competition. </span><span style="font-family: Arial;">It’s smart to study successful competition. Learn</span><span style="color: black; font-family: Arial;"> how a competitor is beating you in business makes you a stronger business. <o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;"><span style="color: black; font-family: Arial;">10.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span><span style="color: black; font-family: Arial;"> Review my goals daily!<o:p></o:p></span></div><div class="blogger-post-footer">Thomas Miner
www.bartlebypress.com</div>Anonymoushttp://www.blogger.com/profile/14913901590969628308noreply@blogger.com0tag:blogger.com,1999:blog-2960231039270937001.post-23457090460129880262011-07-26T09:35:00.000-07:002011-07-26T09:35:39.625-07:00Make Your Marketing Campaign a Success with a Color Brochure<div style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;"><b><span style="font-size: small;">3 Steps to keep in mind; the message, the design and the printing process.</span></b><o:p></o:p></span></div><div style="font-family: Georgia,"Times New Roman",serif; line-height: 150%; margin: 0.1pt 0in;"><span style="font-size: small;"><br />
</span></div><div style="font-family: Georgia,"Times New Roman",serif; line-height: 150%; margin: 0.1pt 0in;"><span style="font-size: small;"><span style="line-height: 150%;"><b>STEP 1</b> <i>Are you PRINTING the right Message?</i> <o:p></o:p></span></span></div><div style="font-family: Georgia,"Times New Roman",serif; line-height: 150%; margin: 0.1pt 0in;"><span style="font-size: small;"><span style="line-height: 150%;">A buyer-centric marketing model is an essential strategy in B2B direct mail marketing. Spending your time and money targeting your audience has always been the number one rule of marketing. Today, most buyers are shopping online and the paradigm shift is to a buyer driven market. Providing answers to difficult questions is made easy with market intelligence analytics. Where are my visitors coming from? What keywords did they use to get there? Are you creating efficient content? Where are my visitors abandoning my site? Why? How can I improve site interaction? Collecting website analytics information and mapping your message in your brochures and point of sale signage will help you convert missed opportunities.<o:p></o:p></span></span></div><div style="font-family: Georgia,"Times New Roman",serif; line-height: 150%; margin: 0.1pt 0in;"><span style="font-size: small;"><br />
</span></div><div style="font-family: Georgia,"Times New Roman",serif; line-height: 150%; margin: 0.1pt 0in;"><span style="font-size: small;"><span style="color: black; line-height: 150%;"><b>STEP 2</b><o:p></o:p> <i>It all starts with pictures and words: your brochure-printing layout. </i><o:p></o:p></span></span></div><div style="font-family: Georgia,"Times New Roman",serif; line-height: 150%; margin: 0.1pt 0in;"><span style="font-size: small;"><span style="color: black; line-height: 150%;">Your brochures should have an effective headline that captures your reader’s attention and nothing replaces the attraction of pictures. Include images to support your brochure printing copy. Your brochure-printing elements should illuminate your message. Adding color to your promotional brochure will help your message POP. Although black ink on your brochure-printing project is neat and professional it lacks the pop you need to grab attention. There is an overwhelming response by people to print materials with color to emphasize their message, be it brochure printing, flyer printing, postcard printing, and even business card printing projects. That is why more and more business owners go for full color brochure printing. You also need to consider the paper for your brochure project, as well as the folding method to use. We would suggest a heavyweight, glossy stock text to create vibrant colors and a professional and upbeat appearance to your brochure-printing project. Card stock makes for a clumsy fold.<o:p></o:p></span></span></div><div style="font-family: Georgia,"Times New Roman",serif; line-height: 150%; margin: 0.1pt 0in;"><span style="font-size: small;"><br />
</span></div><div style="font-family: Georgia,"Times New Roman",serif; line-height: 150%; margin: 0.1pt 0in;"><span style="font-size: small;"><span style="color: black; line-height: 150%;"><b>STEP 3 </b><o:p></o:p><i>There are two choices for your brochure printing project: <a href="http://www.bartlebypress.com/">offset printing or digital printing</a>.</i><o:p></o:p></span></span></div><div style="font-family: Georgia,"Times New Roman",serif; line-height: 150%; margin: 0.1pt 0in;"><span style="font-size: small;"><span style="color: black; line-height: 150%;">Although both printing methods have the capacity to reproduce excellent quality brochures, offset printing is reserved for larger runs. The set up costs for offset brochure printing is more expensive, and are ideal for long runs.</span></span></div><div style="font-family: Georgia,"Times New Roman",serif; line-height: 150%; margin: 0.1pt 0in;"><span style="font-size: small;"><span style="color: black; line-height: 150%;"><o:p></o:p></span></span><span style="color: black; font-size: small; line-height: 150%;">Now that we have digital printing short run, full color brochure printing is affordable. Digital brochure printing allows you to reproduce print brochures in small volumes without the set up cost of offset printing. Digital printing is more suitable to test your message with your market or adapt your message with frequency.</span><br />
<span style="color: black; font-size: small; line-height: 150%;"><br />
<span style="font-size: x-small;">About the Author:<i><span style="color: black;"> Thomas Miner is the founder of <a href="http://www.bartlebypress.com/">Bartleby Press, a printing service</a>. </span></i></span></span></div><div class="blogger-post-footer">Thomas Miner
www.bartlebypress.com</div>Anonymoushttp://www.blogger.com/profile/14913901590969628308noreply@blogger.com0