An effective postcard is a mini-marketing strategy that is inexpensive to produce and creates a strong impact to people. It can serve as a quick portrait of your business, telling people who you are, what you do, and how they can reach you. To maximize their long term potential, a postcard with a call to action and an offer is more likely to get results.
It is important that your postcard is well designed and delivered to the right customer and visit your printing service while you are designing to help save on your printing costs. Here are some tips that can guide you in making the right design decisions:
- Postcards can be many different sizes that you can use but if you want to save on postage there are restrictions for post card postage. The smallest postcard usually measures 3.5 by 5 inches. Designing without considering mailing restrictions and postage cost in mind is a good reason to visit your printing service before designing.
- A postcard design catches the eye but the message you send is more important.
- Use a minimum12pt. glossy paper stock for your postcards to make sure that your card will withstand all the harsh elements of mailing it.