Bartleby Press

Bartleby Press

Friday, December 10, 2010

Postcard Printing

 An effective postcard is a mini-marketing strategy that is inexpensive to produce and creates a strong impact to people. It can serve as a quick portrait of your business, telling people who you are, what you do, and how they can reach you. To maximize their long term potential, a postcard with a call to action and an offer is more likely to get results.

It is important that your postcard is well designed and delivered to the right customer and visit your printing service while you are designing to help save on your printing costs. Here are some tips that can guide you in making the right design decisions:
  • Postcards can be many different sizes that you can use but if you want to save on postage there are restrictions for post card postage. The smallest postcard usually measures 3.5 by 5 inches. Designing without considering mailing restrictions and postage cost in mind is a good reason to visit your printing service before designing.
  • A  postcard design catches the eye but the message you send is more important.
  • Use a minimum12pt. glossy paper stock for your postcards to make sure that your card will withstand all the harsh elements of mailing it.

Bartleby Press

5 Tips to Increase Sales with Brochure Printing

Brochures are the foundation of any marketing campaign and provide your customers with a tangible document that communicates your most pertinent information.

  • Define the purpose of the brochure. Set goals, time lines and tracking features to monitor the results of the campaign.
  • State benefits that apply to the customer. Make it easy for customers to buy the products and services listed on the brochure.
  •  List Company Contact information with various contact methods via phone, e-mail, Website and a physical address.
  • State a call-to-action? Lead readers through a marketing message and let them know what they need to do to take advantage of the offer. Also, don’t forget to include pertinent codes, coupon information or tracking mechanisms.
  • For brochure mailing, use coating stock for more vibrant colors and it is more scuff resistant from mailing. Thicker, heavier paper stocks create a substantial feel to a brochure, while thinner paper stocks work well if the brochure needs multiple folds.

Monday, December 6, 2010

There are no Cheap Online Printing Services

No matter what people tell you……there is no such thing as cheap online printing. No more so than if you sell YOUR services or product cheap. You will pay one way or another. Added charges for adjusting your art work, reprints from flawed designs that are ignored in the print process and, of course, there is the shipping. 
The reality is that if you want quality printing at a reasonable price, seek out a relationship with a printer. If he is worth his salt you will benefit in the long run. He can help you save money with your print projects, be a great resource, and watch out for you during the print process. 
Check your local printers first and leave the cookie cutter Internet brokers alone. There is a local print service that can help you for as little as they advertise. And by all means look for local printing services on-line.

Thomas Miner

Wednesday, December 1, 2010

Flyer Printing as Cost Effective Advertising

Flyer printing can be a really useful means of getting the word out about your business. If you provide a fairly common service or product, you should consider flyer printing as a means of advertising for your business.
Flyer printing can be done with little expense and the more flyers you print, the lower the cost.  There are printing services that will give you inexpensive quotes and provide your business with flyer printing services.  Flyer printing has been an effective form of advertising for literally hundreds of years.
In fact, flyer printing was one of the very first types of commercial advertising ever put into use.  Tacking a flyer on walls, and trees, telephone poles, and street signs was probably the first form of outside billboard advertising.  Although with today’s laws and regulations, it is not recommended that you plaster outside walls, poles, or signs with your business flyers.
The best place to put them is up on community bulletin boards such as those often found in Laundromats and grocery stores.  Lots of businesses do door-to-door canvassing, featuring flyers.  Sometimes flyers are handed out in parking lots and strip malls.
One of the best things you can do to bring attention to your business is to feature color flyer printing in your advertising.  Pink, blue, and green are among the favored colors for flyer printing.
Pink paper is often chosen because it grabs the eye of the recipient.  Blue is a color that people find comforting and it relays a feeling of security and professionalism.  Green, of course, is the color of money.
If you are considering printing a large number of flyers (thousands) at one time, you might want to look into the services of a local printing service like Bartleby Press.
Whatever way you choose to distribute your newly designed flyers, you will want them to have a clean layout with a call-to-action message.  Flyer printing often involves offering a special discount or a coupon for savings to the flyer recipient.  Often, it is the special offer that brings them through the door .