4 Ways to Increase Revenue

1.   Dedicate more time to Promote Your Business

Time spent in building a communication/marketing strategy may seem overwhelming but once you complete the plan it is a matter of commitment. My advice? Set aside 1 hour per day to promote your business. During that time; update your website, write and send a blog, check your SEO for accurate keywords, implement a direct mailing, volunteer or provide services to your community, join a networking group. I find that when you get off your rear end and engage in face-to-face meetings and give back to the community regardless of your position with the company you will get results.

2.   Turn Prospects into Customers

Marketers once responsible for generating prospects now find themselves accountable for revenue. Building relationships and understanding the buyer’s journey before making a purchase takes time and is well worth the investment. Listening is critical to nurturing a lead and converting it into a sale. You can also use that information to target your marketing content to influence and guide other prospects accelerating your closing ratio.

In my case, Bartleby Press is a printing service and fast becoming a marketing resource. Business’ that can’t afford print design and message mapping lean on reliable resources to help them grow their business. The more turn-key an operation becomes the more likely you can turn a prospect into a customer.

3.   Partner with other Business Owners

Become a turn-key operation may involve partnering with other businesses to increase your bottom line. Most business will welcome any increase in sales. One of the most effective and easiest methods available is finding business’ that compliment yours. You can promote them and they can promote you and your customers get extra value they might not get elsewhere. It is a win-win situation.

4.   Give Better Service

Put your customers first and they will repay you. According to a 2010 American Express survey found that 75% of small business customers are willing to spend more with businesses that provide great service. But two thirds feel companies are NOT doing enough to earn their business. Go the extra mile and do what the other guys don’t do.

Now that are well into the second quarter of this year, are your sales growing? Stay the course.

Thomas Miner

President Bartleby Press