A fast way for branding your company and gathering information about potential customers is through social media. Learning and grasping all the details of this new market place is not as easy as it is presented. It requires a commitment of time. We all understand the value of social media to reach and inform potential customers about your business. We also know that it is a fabulous tool to listen and talk to your customers as well as creating messages that engage the customer. The key is understanding the basics before hiring someone or out sourcing your service.
Building your website and effectively connecting through the Internet should be a good part of your marketing plan. Creating the proper message, identifying your meta tags, and blogging on matters of interest, to name a few, improve your SEO and need constant maintenance. Most important monitoring your social media chatter should be a primary concern. It will improve your message to customers and prevent any potential disasters with a dissatisfied customer. Let’s face it does happen and how we handle their concern is paramount. I have learned the “rule of 300” the hard way, which in today’s terms could be the “rule of 3 million.” You may not keep all your customers happy but preventing them from telling 300 friends what an awful experience they had with you is pretty important. It is the way of human nature that we are more likely to convey a bad experience than we are a good one and they will never forget it. A good example is YELP. If I am thinking of trying a new restaurant often I will Google them and up pops YELP reviews. If I read a bad review it makes me wonder about going there, not that I take every review as an expert opinion, but there are people who are just plain mean. Although, a bad review makes me think twice about going there. So I wonder why would that restaurant keep that review up for people to see unless they are NOT MONITORING their social media.
Like any new product/tool understanding the mechanics of manipulating the system to your advantage is not necessary but highly recommended. Getting advice from an expert can be a costly lesson to learn without understanding the overall strategy. You need to know enough to set effective policies. Social media is no different from the town crier, the farmers market, the public square postings, print media and your direct mailings with the exception that it reaches globally and can destroy your reputation as fast as you can build it. Social Media is a modern way to create word of mouth— a good way to market your company.