Business printing service remains the cornerstone of effective marketing in today’s world despite of the ease of the computer, mobile devices and the Internet. In the whole scheme of things the Internet is only a partial solution; a door opener and a follow up for the face-to-face meeting. There is nothing more personal than a business card or other printed collateral to leave a lasting impression with your customer. In today’s business atmosphere after the Power Point presentation the tangible piece of descriptive business printing is the vital take-away.
A printing serviceprovide business cards, envelopes, brochures, catalogs, magazines, programs, white papers, forms, contracts and handouts in quantities that are more cost effective than the color copier. For instance, shipping a product to an existing customer is an opportunity for a product update or add-on sale with color brochures and inserts.
If you are attending a trade show, business cards and color printing are a must. Digital printing is perfect for targeting captured audiences. You can map your message directly to a specific customer need. Partnering with a printing service can assist you with graphic design, layout and color choices that will make a lasting impression. And what about after the trade show? Phone calls, emails, postcards and thank you notes are in order.
I am not saying that digital printing will close the sale for you but a color brochure in the customer’s hand says you care enough to leave something with them.
About the Author: Thomas Miner is the presidenr of Bartleby Press, an Austin printing service