The efficiency of digital printing

So you think you can save money by printing your own flyers from home or on your business color copier? Are you spending your time wisely by printing business cards yourself? Are you the guy that gets free business cards online that has that advertisement on the back of your card that tells everyone you are so cheap that you get your business card printed free? And do you really expect people to spend money for your product after you hand them a free a card?

There is only one chance for a first impression. And we all should put our best impression forward.

Think about it. It probably costs you more money to do it your self than having a professional digital printing service do it for you. Just add up all the time you invest and the ink cartridge replacements and you will find you are better off finding a reliable printing firm to do it for you. At minimum it will look good and come out right the first time.

Most local printing services have digital printing as wells as off set printing. The short run quick turn-around color printing flyers, business cards or brochures of 2000 impressions or less is ideally suited for digital printing. It is more affordable than you can imagine. In most cases you can email a pdf and pick it up within hours or on your way to the tradeshow or presentation.

If you are looking for cost savings and your message is perfect for your market then I would suggest a long run of offset printing. The longer the run the less expensive color printing becomes with offset printing.

Whatever your needs are the old-fashioned customer service of an established printing service cannot be beat. At Bartleby Press we have customers that visit us once or twice a quarter and others many times during a month depending on their marketing needs. Save yourself time, money and the headache of producing your color printing by using a local printing service.

About the Author: Thomas Miner is president of Bartleby Press an Austin printing Service.