Make Your Marketing Campaign a Success with a Color Brochure

3 Steps to keep in mind; the message, the design and the printing process.

STEP 1 Are you PRINTING the right Message?

A buyer-centric marketing model is an essential strategy in B2B direct mail marketing. Spending your time and money targeting your audience has always been the number one rule of marketing. Today, most buyers are shopping online and the paradigm shift is to a buyer driven market. Providing answers to difficult questions is made easy with market intelligence analytics. Where are my visitors coming from? What keywords did they use to get there? Are you creating efficient content? Where are my visitors abandoning my site? Why? How can I improve site interaction? Collecting website analytics information and mapping your message in your brochures and point of sale signage will help you convert missed opportunities.

STEP 2 It all starts with pictures and words: your brochure-printing layout.

Your brochures should have an effective headline that captures your reader’s attention and nothing replaces the attraction of pictures. Include images to support your brochure printing copy. Your brochure-printing elements should illuminate your message. Adding color to your promotional brochure will help your message POP. Although black ink on your brochure-printing project is neat and professional it lacks the pop you need to grab attention. There is an overwhelming response by people to print materials with color to emphasize their message, be it brochure printing, flyer printing, postcard printing, and even business card printing projects. That is why more and more business owners go for full color brochure printing. You also need to consider the paper for your brochure project, as well as the folding method to use. We would suggest a heavyweight, glossy stock text to create vibrant colors and a professional and upbeat appearance to your brochure-printing project. Card stock makes for a clumsy fold.

STEP 3 There are two choices for your brochure printing project: offset printing or digital printing.

Although both printing methods have the capacity to reproduce excellent quality brochures, offset printing is reserved for larger runs. The set up costs for offset brochure printing is more expensive, and are ideal for long runs.

Now that we have digital printing short run, full color brochure printing is affordable. Digital brochure printing allows you to reproduce print brochures in small volumes without the set up cost of offset printing. Digital printing is more suitable to test your message with your market or adapt your message with frequency.

About the Author: Thomas Miner is the founder of Bartleby Press, a printing service.