A printing serviceprovide business cards, envelopes, brochures, catalogs, magazines, programs, white
papers, forms, contracts and handouts in quantities that are more cost
effective than the color copier. For instance, shipping a product to an
existing customer is an opportunity for a product update or add-on sale with color
brochures and inserts.
If you are attending
a trade show, business cards and color printing are a must. Digital printing is
perfect for targeting captured audiences. You can map your message directly to
a specific customer need. Partnering
with a printing service can assist you with graphic design, layout and
color choices that will make a lasting impression. And what about after the
trade show? Phone calls, emails, postcards and thank you notes are in order.
I am not saying that
digital printing will close the sale for you but a color brochure in the customer’s
hand says you care enough to leave something with them.
About the
Author: Thomas
Miner is the presidenr of Bartleby Press, an Austin printing service
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