5 Tips to Increase Sales with Brochure Printing

Brochures are the foundation of any marketing campaign and provide your customers with a tangible document that communicates your most pertinent information.

• Define the purpose of the brochure. Set goals, time lines and tracking features to monitor the results of the campaign.
• State benefits that apply to the customer. Make it easy for customers to buy the products and services listed on the brochure.
•  List Company Contact information with various contact methods via phone, e-mail, Website and a physical address.
• State a call-to-action? Lead readers through a marketing message and let them know what they need to do to take advantage of the offer. Also, don’t forget to include pertinent codes, coupon information or tracking mechanisms.
• For brochure mailing, use coating stock for more vibrant colors and it is more scuff resistant from mailing. Thicker, heavier paper stocks create a substantial feel to a brochure, while thinner paper stocks work well if the brochure needs multiple folds.