How do we spend our time in the Media

There is no doubt that people are spending increasing amounts of time with digital media(the web and mobile devices) and decreasing amounts with traditional media ( newspapers, magazines, printing services and radio). The numbers prove it.

Media companies are doing the best job extracting and define this paradigm shift in communication. A digital media company is a business that is making money directly from the sale of online content or online advertising. Firms that mine their metrics are finding that there is a growing number in the way that people receive their message. Although all statistics are not publicly available and others sometimes skewed to demonstrate a point of view there is little doubt that digital ad sales are up and traditional media is decreasing.

Media companies are using a variety of sources, including comments executives have made to the press, research reports, and conversations with industry analysts. Most sources are first to admit that the list contains a fair amount of guesswork—informed guesswork but guesswork nonetheless.

It is meant to help re-think and initiate a deeper conversation about digital media and how you deliver your message to the public.

More traditional printed media, such as newspapers, phone books or TV are converting to a substantial presence online. That would suggest more people are using digital media to get their information.

Finally, Google is the most successful digital media company in the U.S. Supporting your printed message with an online presence is in your future.

About the Author: Thomas Miner is president of Bartleby Press an Austin printing Service. Source for this article is paidcontent.org