Online Advertising and Print advertising: the best of both worlds

The past adverse economic times and the potential growth from online advertising dictate our need for expansion in the electronic world. It has us all scrambling for new ideas. Unfortunately, some businesses are blinded by the need for growth that they forget what built their brand in the first place. Consider this. The majority of the businesses are modestly sized, under $1 million and more precisely under $500,00 in revenue and for the most part restricted to a geographical area. The idea that you could become global is exciting. The reality is can you really compete with a business two thousand miles away when that customer could get the same product across town?

Finding what makes your business remarkable is the key to your success. If you are able to map that message and support it with metrics to proof your value then and only then will your print advertising have the effect that you want. Your website is the tool of choice to find out what people need from you. Capture those metrics and you are a step ahead of your competition.

Your presence online is a necessity. It is the new “yellow pages.” It renders legitimacy to your business. It provides far more information than a flyer or brochure. It gives insight and references that are otherwise left to more traditional means of advertising. Every business has to have a website. Even better, if you can order products online. But there are some essentials every business must have. The essentials include old-fashioned networking and point-of-sale print advertising: brochures, flyers, and the quintessential business card. Printing services can give one of the most substantial boosts to your company's sales.

What comes across as definitive conclusions that print advertising is available at very moderate prices and is also fast becoming an indispensable tool of promotion. Partner with your local printing service is a valuable resource. The most notable features of this relationship for your print advertising are quick turn-around, archiving of files and a print management out-sourcing service that saves you money. The very ease, with which you can avail print services, has never been this appealing.

About the Author: Thomas Miner is the founder of Bartleby Press, a quality printing service.