Bartleby Press

Bartleby Press

Wednesday, May 11, 2011

Frequently Asked Questions About the Printing Process

How does the quality of digital print compare to offset?  
The assets of digital printing are not the image quality as much as it is the quick turn-around. Image quality, color and toner (ink) coverage are comparable to traditional offset printing but digital printing can deliver in a pinch and quickly. Not to say that digital printing will ever replace offset printing but it has already captured the short-run quick turn-around market. On the other hand, offset printing is the workhorse of the industry and will continue to deliver the larger runs. 

Can you print from camera ready artwork? 
In most cases, yes. However, the conversion from RGB and your computer is a world apart from CMYK and the plate process, even with digital printing. That is a good reason to have a relationship with a printing service that can advise you on correcting your files or can take care of that for you.

Can you match my color exactly?  

Offset printing is more exact than digital. Tweeking colors on your computer can complicate the exact match of color. The digital printing process is designed for CMYK inks and some Pantone colors are often difficult to match in a CMYK environment.

Can you print RGB? No. RGB are not standard printing colors. 

 
What paper can run on your presses? 

Most of your paper selections are compatible with the exception of heavy card stocks. It is always a good idea to check with your printing service.
 
Can I proof my files before going to press? 

Absolutely. Digital printing images are exact. Keep in mind that unless you have a press check for offset printing most proofs will fall within minuscule percentages of the finish product. Press check requires you standing in the press room when the sheets come off the press. This is an expensive additional cost.

What size files can we e-mail? 

Compressed files using a utility such as StuffIt, PCZip, or other compression software and email is standard. If it is a large project you will have to use a FTP. 

What do you need besides the document in a file?

If the file is a PDF, nothing. Make sure all your fonts are embedded and the graphic files are linked and there should be no problem. It is always a good idea to send the file in the application it was built in along with all fonts and graphics. It will help the printer and expedite the project if there are any last minute corrections or adjustments. 

What's the best way to save images? 

300 dpi tiffs and exact sizing and cropping of images are recommended to produce the highest quality printing. 

What file formats do you recommend for printing? 

We can accept any number of page layout files. We do prefer Indesign files.

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