How to choose a Print Service.

DO YOUR HOMEWORK.

If you are a print broker, designer, procurer or any part of the publishing industry you should already have a working knowledge of the "Print Process." Far too often I am asked to quote a job and there is little or not enough information to forward a quality estimate. This will offer me the opportunity to speak with a person and establish a working relationship.

KNOW YOUR TRADE

Most print firms have an online presence that should guide you through the process; Quantity, finish size, process or spot color, bleeds, pages- one side or two side, bleeds, folds, bindery, did I mention bleeds. I don't think that is taught in school or they cut the class that day. Know what is required of your artwork before you ask for a quote as it will make a difference in the quote.

TALK TO YOUR PRINTER

Before visiting a simple phone call can save time and money. Going over your specs asking press size and requirements is essential to the decision making process. It will also let you know if the print firm has a working knowledgeable or a sales person is working on commission. If they can answer your questions and are helpful then and only then it might be worth your time to visit the plant.

VISITING THE PLANT

Clean press rooms are sign of conscientious workers. However, talking to line pressmen about a job on the press is generally a no,no. That is why print firms have heavy charges for press checks. It is distracting them from the job and asking questions about color or what could be different when the job is on the press is too late. Those are the questions you should ask the pre-production staff. Keep in mind any quality print firm should check your work and assist you before the plates are burned.