Bartleby Press

Bartleby Press

Thursday, June 21, 2012

THE CHOICE OF PROFESSIONALS, PRINTING SERVICE


Business printing service remains the cornerstone of effective marketing in today’s world despite of the ease of the computer, mobile devices and the Internet. In the whole scheme of things the Internet is only a partial solution; a door opener and a follow up for the face-to-face meeting. There is nothing more personal than a business card or other printed collateral to leave a lasting impression with your customer. In today’s business atmosphere after the Power Point presentation the tangible piece of descriptive business printing is the vital take-away.

A printing serviceprovide business cards, envelopes, brochures, catalogs, magazines, programs, white papers, forms, contracts and handouts in quantities that are more cost effective than the color copier. For instance, shipping a product to an existing customer is an opportunity for a product update or add-on sale with color brochures and inserts.

If you are attending a trade show, business cards and color printing are a must. Digital printing is perfect for targeting captured audiences. You can map your message directly to a specific customer need.  Partnering with a printing service can assist you with graphic design, layout and color choices that will make a lasting impression. And what about after the trade show? Phone calls, emails, postcards and thank you notes are in order.

I am not saying that digital printing will close the sale for you but a color brochure in the customer’s hand says you care enough to leave something with them. 

About the Author: Thomas Miner is the presidenr of Bartleby Press, an Austin printing service

Monday, June 11, 2012

Why everyone needs a good proofreader…


Copywriters and bulletin editors tend to take things personally. When I was publishing an Irish culture magazine I detested it when something I've written went to a proofreader or copyeditor and my work came back all marked up. "I wanted THAT comma just where I put it!!"

On the other hand, it is embarrassing when I've printed an article and someone sends an email saying "I could not read the article because of the errors?"

When you are gathering copy for your weekly bulletin it may come to you in bits and pieces with the expectation that the editor will clean it up, rewrite it or edit it down for space. That takes time and if you are still putting the bulletin together you are behind the eight ball every week or rolling that massive stone. It tends to create a Sisyphus atmosphere. You remember the mythical cruel Corinth king condemned in Hades to roll a boulder up a hill only to have roll back down again. 



Bartleby Press’ church bulletin service takes the layout process out of your hands allowing for more time to edit and proofread. If you would like more time to proofread and write your bulletin visit www.bartlebypress.com under the Church Publishing and Website Services menu or call us at 512-452-3413

Monday, June 4, 2012

Your Website is a Tool of the Future


A question that I am asked most often is where do you see the bulletin going in the future?

My first reaction is don’t you mean to ask what do you see in the future for parish communication?

When you think about parish communication of activities and events the pulpit announcement is first and foremost as the most effective avenue to reach your congregation. Accommodating parish ministries requests for pulpit announcements can add more than a few minutes to the pulpit announcements and most pastors refrain from a multitude of announcements before and or after Mass. The alternatives are the bulletin and the parish website.

The bulletin announcement or bulletin insert is the next obvious choice. Most submissions can turn into a short novelette rather than the announcement of a coming week activity. Often writers are not educated in copy writing and submit long and repetitive entries leaving the bulletin editor hours of unwanted revision, often subjecting themselves to a writer’s scorn for editorial privilege.  The bulletin should have a singular purpose of highlighting all the activities pertaining to the following week. A short synopsis of succinct copy, art and strong attention grabbing headlines will better serve any parish activity. Any more explanation of a ministry other than basic information (who, what, where and how)should be re-directed to the parish website.

As we entered into the age of information (the creation of the web 22 years old this past February 16) the opportunity to provide vast amounts of information about the many ministries is essential for a thriving parish community. Web-editors are becoming as important as the bulletin editor (most are one and the same). Parish administrators are becoming more aware of the advantage of having an up-to-date comprehensive website. Not only can ministries write pages of information they can send a viewer to links providing more insight to a subject Most recently mobile devices have entered the picture.

Our way of communicating has changed the bulletin from a sole source of information to a point of reference for the website. Integrating and keeping continuity between the bulletin and the website is the new challenge. Pastors and parish administrators wanting to know more about Bartleby Press’ bulletin service and website service should visit our website www.bartlebypress.comunder menu item website services.

About the Author: Thomas Miner is the president of Bartleby Press, an Austin bulletin  printing service

Wednesday, May 16, 2012

Develop your Listening Skills and Improve your Bottom Line


There are benefits to a good education but there are some skills that are learned outside the classroom. Experience is what we commonly refer to as learning on the job; that innate ability to know and understand the business at hand. Networking, over coming objections, preparing and organizing your presentation, “thinking on your feet” are all valid but how often do we take into consideration LISTENING. Sharpening listening skills is relatively easy to begin practicing. Remember, listening is not a passive process.
Be ready to hear and consider all sides of an issue in other words listen with an open mind.  We may not agree with what is being said, but we must avoid defensiveness.  Consider the interaction an opportunity to understand new viewpoints and ideas.  Our willingness to listen to a different perspective will sometimes yield surprising new insights.
Begin with listening to the entire message and allow each conversation to run its course then and only then can you advance your thoughts, and respond with understanding. There is a proper time to respond and recognizing those signals will create an even flow with the conversation. Restrain the urge to interrupt it will devalue their message, and it is often perceived as rude and offensive. If ever you do interrupt it is good to be apologetic and acknowledge that you are interrupting; that awareness goes a long way towards mending your deliberate violation of the other person’s right to speak. We can only do one thing effectively at a time: listen or respond. 
The best gauge to know whether you are listening is actively looking for the central idea of what is said. Our job would be easy listening to a well-communicated idea, not all of us are effective communicators. Regardless of the speaker’s ability, if you can share a summary of what you heard you are confirming your understanding of the topic. Asking questions shows your understanding of a topic. When we ask questions, we are showing that we are listening and help the speaker to communicate effectively with us.  The ability to ask good questions also helps us to learn. I would caution you to use discretion and ask genuine questions. Questioning everything may back fire and perceived as a way to make you seem smart.
Finally the most important action is to show the speaker you are listening. Visible body language and audibly demonstrating that we are listening is just as important as the listening itself. A simple nod of the head, maintaining eye contact, taking notes when appropriate and verbal affirmation such as asking question assures the speaker we are paying attention. Practicing listening will open doors and increase your bottom line.
About the Author: Thomas Miner is the presidenr of Bartleby Press, an Austin printing service

 

Wednesday, May 2, 2012


4 Ways to Increase Revenue

1.   Dedicate more time to Promote Your Business
Time spent in building a communication/marketing strategy may seem overwhelming but once you complete the plan it is a matter of commitment. My advice? Set aside 1 hour per day to promote your business. During that time; update your website, write and send a blog, check your SEO for accurate keywords, implement a direct mailing, volunteer or provide services to your community, join a networking group. I find that when you get off your rear end and engage in face-to-face meetings and give back to the community regardless of your position with the company you will get results.
2.   Turn Prospects into Customers
Marketers once responsible for generating prospects now find themselves accountable for revenue. Building relationships and understanding the buyer’s journey before making a purchase takes time and is well worth the investment. Listening is critical to nurturing a lead and converting it into a sale. You can also use that information to target your marketing content to influence and guide other prospects accelerating your closing ratio.

In my case, Bartleby Press is a printing service and fast becoming a marketing resource. Business’ that can’t afford print design and message mapping lean on reliable resources to help them grow their business. The more turn-key an operation becomes the more likely you can turn a prospect into a customer.
3.   Partner with other Business Owners
Become a turn-key operation may involve partnering with other businesses to increase your bottom line. Most business will welcome any increase in sales. One of the most effective and easiest methods available is finding business’ that compliment yours. You can promote them and they can promote you and your customers get extra value they might not get elsewhere. It is a win-win situation.
4.   Give Better Service
Put your customers first and they will repay you. According to a 2010 American Express survey found that 75% of small business customers are willing to spend more with businesses that provide great service. But two thirds feel companies are NOT doing enough to earn their business. Go the extra mile and do what the other guys don’t do.
Now that are well into the second quarter of this year, are your sales growing? Stay the course.
Thomas Miner
President Bartleby Press

Monday, March 19, 2012

Need a good sounding board? Get a Mentor.


One of the smartest business activities I ever did was join Austin Executive Leads Club. Unlike most lead networking organizations it does not focus on mining the members for leads but focuses on the latest idea or frustrating issue. They are a collection of business executive/mentors at every level of success in various business areas sharing ideas and experiences in a non-judgmental environment. We have helped each other overcome challenges and take new ideas to the next level. The best part about the relationships is this association is dedicated to helping our businesses grow.

Friday, March 2, 2012

Church Bulletin Publisher Closes Doors


St. George Publishing, a relative new comer to the church bulletin service, has announced that they are closing their offices. They will cease publishing church bulletins as of March 4, 2012 according to Steven Karides, owner and president. Their abrupt decision to close their doors has left a number of churches in a lurch and scrambling to find other means to continue printing their bulletins.
Bartleby Press is availing their services to any church that may still be looking for alternatives. Bartleby Press has been publishing church bulletins for over 25 years and provides a custom bulletin service unlike any other. Please contact our offices at 512/452-3413 to get more information.