4 Ways to Increase Revenue
1.
Dedicate
more time to Promote Your Business
Time spent in building a communication/marketing strategy may seem
overwhelming but once you complete the plan it is a matter of commitment. My
advice? Set aside 1 hour per day to promote your business. During that time;
update your website, write and send a blog, check your SEO for accurate
keywords, implement a direct mailing, volunteer or provide services to your
community, join a networking group. I find that when you get off your rear end
and engage in face-to-face meetings and give back to the community regardless
of your position with the company you will get results.
2.
Turn
Prospects into Customers
Marketers once responsible for generating prospects
now find themselves accountable for revenue. Building relationships and
understanding the buyer’s journey before making a purchase takes time and is
well worth the investment. Listening is critical to nurturing a lead and
converting it into a sale. You can also use that information to target your marketing
content to influence and guide other prospects accelerating your closing ratio.
In my case, Bartleby Press is a printing service and fast becoming a marketing
resource. Business’ that can’t afford print design and message mapping lean on
reliable resources to help them grow their business. The more turn-key an
operation becomes the more likely you can turn a prospect into a customer.
3.
Partner
with other Business Owners
Become a turn-key operation may involve partnering with other businesses
to increase your bottom line. Most business will welcome any increase in sales.
One of the most effective and easiest methods available is finding business’
that compliment yours. You can promote them and they can promote you and your
customers get extra value they might not get elsewhere. It is a win-win
situation.
4.
Give
Better Service
Put your customers first and they will repay you. According to a 2010
American Express survey found that 75% of small business customers are willing
to spend more with businesses that provide great service. But two thirds feel
companies are NOT doing enough to earn their business. Go the extra mile and do
what the other guys don’t do.
Now that are well into the second quarter of this
year, are your sales growing? Stay the course.
Thomas Miner
President Bartleby Press
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