Bartleby Press. Printing services in Austin, Texas
Bartleby Press serving the Austin area for over 25 years. Short run commercial printing service for fast and accurate turn-around full color printing.
Bartleby Press
Friday, March 18, 2016
Thursday, March 13, 2014
Ted Hatfield celebrates 24 years with Bartleby Press
March 15, 2014
The last 24 years have seen many transitions in the printing service industry. Ted Hatfield, Production Manager, at Bartleby Press has adapted well establishing new production techniques. His vision to embrace new technology in hardware and software pre-production printing has established the firm as an innovative leader.Ted is the quintessential print service manager at one of the few remaining locally owned Austin print shops. His mantra…High-Tech solutions…Old Fashioned Service.
Tuesday, March 11, 2014
Austin Printing Service is a Market Resource
As more marketers and businesses turn to alternative media in lieu of print services for their business communications needs, they often miss an opportunity to improve the customer experience when they leave digital printing out of the mix.
Color brochures, flyers, business cards and point of sale information are still effective touch points to get the marketer’s message across in the most effective manner. Why, because print has a tangible presence that conveys credibility.
Bartleby Press is a local printing service that
provides print on demand. They have rapid turn-around digital printing that
provides the highest quality imaging in small volumes that drive recipients to
visit your URL. Providing short run digital printing allows the marketer to
update with more real-time information, so they can finely map a message to
specific individuals or groups.
To keep the dialog going, a high-quality postcard
can be mailed to these qualified segments with yet another value offer. This
way, the business is using the less expensive IT medium to narrow the field,
and invest in high quality print for those who are likely to become sources of
revenue.
Wednesday, March 5, 2014
Is Your Church Website Inviting?
Making the best use of our church website is a great way to
evangelize our Catholic faith. It is unfortunate that most of the Catholic
websites are designed for the parishioners that already attend the church
regularly. Nothing wrong with that but too often we find ourselves preaching to
the choir. What about the first-timer? What are they looking for in a church
community?
Sometimes the person that is “shopping” for a comfortable
place to worship, or a fallen away Catholic, or anyone in search of Christ’s
love needs to know about your church before they walk in the door. Think of
this as welcoming someone into your home. Do they find your website warm and
friendly? Is it easy to navigate?
Sr. Susan Wolf addresses Catholic Websites on her blog http://www.catholicwebsolutions.com/2014/02/04/a-parish-attentive-to-its-audiences/
Monday, December 23, 2013
Cost savings for On Demand Print Service
Offset printing, digital printing, commercial printing, short run printing, and on demand printing what does this all mean?
To clarify, offset printing
and digital printing is by definition printing techniques.
The first is a traditional sheet fed printing where the image is transferred or offset from a plate to a rubber blanket and then to the printing surface with manual ink keys that are adjusted by a skilled pressman to set colors. Digital printing follows the same process but is computer adjusted to digital file specifications. Both requiring ink and water to make the impression. Additionally there have been advances with inkjet and laser printing such as the Konica Minolta bizhub C8000 or the Xerox 800 Press.
Commercial printing, short-run printing and on-demand printing are defined by the size of your finished piece and the number of impressions of the project.
Commercial printing commonly refers to web presses and large
sheet fed presses are usually based on size. The number of units place on a
sheet or the finished size. “The
smaller press delivers a typical printing sheet of 14" by 20", the
larger press will deliver a 20" by 29" size, and the most advanced in
the market today delivers a 29.5" x 41" sheet. While many commercial
printers started with a one- or two-color press, once successful they gradually
upgrade to more color units to accommodate customer needs.” As defined by GLG Research.
Typically a short run refers to 300-2,000 impressions, ultra
short run 50-500 and on demand 1-100 impressions. In our rapid turn-around
environment having a good relationship with a local printing service will serve
you best. Consulting with them about your product before the design can save
time and money as well as deliver a quality product
About the Author: Thomas
Miner is president of Bartleby Press and Austin Texas printing service.
Wednesday, December 18, 2013
Sunday Bulletin and Church Website-–a Good Compliment
As
the publisher of Catholic Church bulletins the question that I am most often
asked by pastors is. Where do you see the
Sunday bulletin going in the future?
My
first reaction is don’t you mean to ask. What
do you see in the future for parish communication?
The
Internet. Having an up-to-date website is fast becoming the most effective way
to reach all your parishioners. No question about it. Total access 24 hours, 7
days a week. If a person is looking for information, church information, they
will Google it or look for it on your website.
That
doesn’t mean that your Sunday bulletin is obsolete. What it does mean is the
bulletin is fast becoming the brochure to your website. The bulletin is a
short, quick informative blast of information.
Bulletin
editors are becoming savvy. They can spend more time writing bold headlines,
editing redundant copy and adding visuals that engage readers. In part because
bulletin services offer custom services that save editors time. No longer do
editors have to manipulate copy and photos to fit on a page. Time is a
commodity. They can write and send. Although not all bulletin services offer
custom bulletins. Some regional bulletin services do.
Still
most parish ministries think the Sunday bulletin is the most effect means of
parish communication. Truth is that the Sunday bulletin and pulpit
announcements may only reach one third of all the families in a parish on any
given weekend. So how can ministries effectively reach their congregations?
Repeat the bulletin article, insert a flyer or another pulpit announcement and
use the Internet.
One
of my favorite Monsignors would reply to such requests with “ you can start
Mass late but you must finish on time.”
Accommodating
every parish ministry request for pulpit announcements can add more than a few
minutes to the pulpit announcements and most pastors tend to refrain from a
multitude of announcements before and after Mass. The alternatives are clearly the
bulletin and parish website.
The
bulletin announcement or bulletin insert is the next obvious choice. Most
submissions can turn into a short novelette rather than the announcement of a
coming week activity. Often writers are not educated in copy writing and submit
long and repetitive entries leaving the bulletin editor hours of unwanted
revision, often subjecting themselves to a writer’s scorn for editorial
privilege. The bulletin should
have a singular purpose of highlighting all the activities pertaining to the
following week. A short synopsis of succinct copy, art and strong, attention
grabbing headlines will better serve any parish activity. Any more explanation
of a ministry other than basic information (who, what, where and how) can and should
be re-directed to the parish website.
As
we entered into the age of information (the
creation of the web 22 years old this past February 16) the opportunity to
provide vast amounts of information about the many ministries is essential for
a thriving parish community. Web-editors are becoming as important as the
bulletin editor (most are one and the
same). Parish administrators are becoming more aware of the advantage of
having an up-to-date comprehensive website. Not only can ministries write pages
of information they can send a viewer to links providing more insight to a
subject. Most recently mobile devices have entered the picture.
Our
way of communicating has changed the bulletin from a sole source of information
to a point of reference for the website. Integrating and keeping continuity
between the bulletin and the website is the new challenge. Pastors and parish
administrators wanting to know more about custom bulletin service and website
service should visit www.bartlebypress.com
under menu item website services.
About the
Author: Thomas
Miner is the president of Bartleby Press, a Texas based bulletin publishing
service
Friday, August 9, 2013
Launch a New Stream of Income to your Business
It makes more sense now than ever before to support your IT
marketing strategy efforts with print.
Business can target customers in small Every Door Direct Mail promotions with real time content. A specific location, real time content
with a savvy promotion can drive customers to your door and website.
Also, executing digital print mailings to existing clients
and your qualified audience can support your online activities and promotions.
Partner with Bartleby Press print service team can increase sales with a
marketing solution that fits your budget.
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