Bartleby Press

Bartleby Press

Tuesday, October 26, 2010

CLOTHING DESIGNERS USE DIGITAL PRINTING

Digital printing has a relatively short history, since the 1990s....Most recently designers adapted to fabric printing on wide rolls of fabric. Cost may be prohibitive to small designers but the one constant and advantage of digital printing is short run and quickly. Digital printing can be done in very small quantities - even less than one meter - and designs can be custom printed.
The more adventurous and artistically minded designers were leaders in the digital-print movement - think Alexander McQueen, Mary Katrantzou and Erdem Moralioglu. Australian designers also in that set were fast to pick up on this and some of the first to utilize this new technology included Josh Goot, Lisa Ho, Carl Kapp, Willow and Tina Kalivas.
Thomas Miner
Bartleby Press

Monday, October 25, 2010

Off-line marketing strategies, print services.


There are numerous ways to advertise your business off-line, you can use word of mouth, which is very common but restricted, and radio or TV/cable/satellite broadcast advertising to air your advertisements but it is pricey and often not practical for small business entrepreneurs.
This is where printing services comes into play as a fantastic marketing approach. With print a business can promote in a cost effective way, grab the attention of people and it is tangible. People tend to believe more in the printed word. Large businesses use this form of advertising because it is very effective.
Just call, click or email what you need, and we will deliver it to you, within no time. www.bartlebypress.com

Thomas Miner
President, Bartleby Press